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International Journal of Management and Economics
Volume 53 (2017): Issue 1 (March 2017)
Open Access
In Search of Apprehending Customers’ Value Perception
Beata Stępień
Beata Stępień
| Apr 18, 2017
International Journal of Management and Economics
Volume 53 (2017): Issue 1 (March 2017)
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Published Online:
Apr 18, 2017
Page range:
99 - 117
DOI:
https://doi.org/10.1515/ijme-2017-0007
Keywords
value for customer
,
customer perceived value
,
customer value perception
,
value measurement
,
value dimensions
,
value components
© 2017 Beata Stępień, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Beata Stępień
International Management Department, Poznan University of Economics and Business, Poznań, Poland