[1. Abdi, H., Williams, L.J., (2010). Principal component analysis. Wiley Interdisciplinary Reviews: Computational Statistics, vol. 2, iss. 4, pp. 433–459.10.1002/wics.101]Search in Google Scholar
[2. Bakanauskiene, I., Žalpyte, L., Vaikasiene, J., (2014). Employer’s Attractiveness: Employees’ Expectations vs. Reality in Lithuania. Human Resources Management and Ergonomics, vol. 1, no. 8, pp. 6–20.]Search in Google Scholar
[3. Baruk, A., (2016). Postrzeganie uczelni jako pracodawcy przez młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych, no. 3.]Search in Google Scholar
[4. Baruk, A., Goliszek, A., (2017). Zewnętrzny wizerunek uczelni w roli pracodawcy jako podstawa segmentacji młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych, vol. 23, iss. 1, pp. 79–96.]Search in Google Scholar
[5. Dahlström, C., (2011). Matchmaking Employers with Employees: The Era of Personality Targeting. Journal of Corporate Recruiting Leadership, vol. 6, no. 2, pp. 10–12.]Search in Google Scholar
[6. http://wynagrodzenia.pl/artykul/wynagrodzenia-w-firmach-polskich-i-zagranicznych-w-2016-roku, (accessed on: 11.07.2017).]Search in Google Scholar
[7. http://wynagrodzenia.pl/artykul/wynagrodzenia-w-nauce-i-szkolnictwie-w-2016-roku, (accessed on: 11.07.2017).]Search in Google Scholar
[8. http://www.aon.com/human-capital-consulting/thought-leadership/talent/2016-Trendsin-Global-Employee-Engagement.jsp, (accessed on: 11.07.2017).]Search in Google Scholar
[9. https://www.pw.edu.pl/content/download/25310/147135/file/BADANIE%20WIZERUNKU%20UCZELNI%20WY%C5%BBSZYCH%20pracownicy.docx. (accessed on: 12.12. 2016).]Search in Google Scholar
[10. Jiang, T., Iles, P., (2011). Employer-brand Equity, Organizational Attractiveness and Talent Management in the Zhejiang Private Sector China. Journal of Technology Management in China, vol. 6, no. 1, pp. 97–110.10.1108/17468771111105686]Search in Google Scholar
[11. Meister, J.C., Willyerd, K., (2010). The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today. Harper Business. New York.]Search in Google Scholar
[12. Pingle, S.S., Sodhi, H.K., (2011). What Makes an Attractive Employer: Significant Factors from Employee Perspective? A Journal of IES College and Research Centre, vol. 4, no. 2, pp. 18–25.]Search in Google Scholar
[13. Sivertzen, A., Nilsen, E.R., (2013). Olafsen, A.H., Employer Branding: Employer Attractiveness and the Use of Social Media. Journal of Product & Brand Management, vol. 22, no. 7, pp. 473–483.]Search in Google Scholar
[14. Thompson, A.B., (2015). The Intangible Things Employees Want from Employers. Harvard Business Review, 03 December, https://hbr.org/2015/12/the-intangible-things-employees-want-from-employers, (accessed on: 11.07.2017).]Search in Google Scholar
[15. Uen, J.F., Peng, S., Chen, S., Chien, S., (2009). The Impact of Word of Mouth on Organizational Attractiveness. Journal of Applied Social Psychology, vol. 16, no. 3, pp. 239–253.]Search in Google Scholar
[16. Wojtaszczyk, K., (2008). Employer branding po polsku na przykładzie uczelni wyższych. E-mentor, 3 (25), http://www.e-mentor.edu.pl/artykul/index/numer/25/id/547 (accessed on: 12.12.2016).]Search in Google Scholar
