<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In the article the problems related to reasons of lack of young potential employees’ interest in working in Polish universities were presented. The paper is theoretical-empirical in its nature. In the theoretical part the meaning of estimating the organization as an attractive employer was underlined. It allows to attract the best employees. The special attention was paid to the necessity of building this kind of image by an university in the role of employer. It results from its character. Three research goals were to realize: to identify the reasons of lack of respondents’ interest in working in an university, to order identified reasons etc. The following research hypotheses were to verify: H1 — financial aspects are the main reason of lack of interest in working in an university; H2 — prestige aspects are the main reason of lack of interest in working in an university. The data gathered during primary research were analysed using the average value analysis method and factor analysis method. The results showed that the respondents didn’t want to work in an university because they preferred applying the knowledge and skills gained during study in the others organizations. The financial and prestige aspects had smaller meaning. In the case of respondents the both research hypotheses weren’t confirmed.</p></abstract>

In the article the problems related to reasons of lack of young potential employees’ interest in working in Polish universities were presented. The paper is theoretical-empirical in its nature. In the theoretical part the meaning of estimating the organization as an attractive employer was underlined. It allows to attract the best employees. The special attention was paid to the necessity of building this kind of image by an university in the role of employer. It results from its character. Three research goals were to realize: to identify the reasons of lack of respondents’ interest in working in an university, to order identified reasons etc. The following research hypotheses were to verify: H1 — financial aspects are the main reason of lack of interest in working in an university; H2 — prestige aspects are the main reason of lack of interest in working in an university. The data gathered during primary research were analysed using the average value analysis method and factor analysis method. The results showed that the respondents didn’t want to work in an university because they preferred applying the knowledge and skills gained during study in the others organizations. The financial and prestige aspects had smaller meaning. In the case of respondents the both research hypotheses weren’t confirmed.

Polish University as an (Un)Attractive Potential Employer

Department of Management Systems and Innovation, Institute of Innovation and Marketing

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Polish University as an (Un)Attractive Potential Employer"}

In the article the problems related to reasons of lack of young potential employees’ interest in working in Polish universities were presented. The paper is...

Polish University as an (Un)Attractive Potential Employer

Published Online: Jan 19, 2018

Page range: 101 - 115

DOI: https://doi.org/10.14611/minib.26.12.2017.14

Keywords
employer, university, potential employee, attractive employer, image

© 2017 Agnieszka Izabela Baruk, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Polish University as an (Un)Attractive Potential Employer

Published Online: Jan 19, 2018

Page range: 101 - 115

DOI: https://doi.org/10.14611/minib.26.12.2017.14

Keywordsemployer, university, potential employee, attractive employer, image

© 2017 Agnieszka Izabela Baruk, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
employer, university, potential employee, attractive employer, image