The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

Erika Loučanová PhD 1 , Ján Parobek PhD. 2 , Martina Nosáľová PhD. 3  and Ana Dopico 4
  • 1 Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry
  • 2 Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry
  • 3 Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry
  • 4 University of Vigo, , 36005, Pontevedra, Spain

Abstract

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.

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