<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.</p></abstract>

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.

The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food...

The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

Published Online: Apr 07, 2019

Page range: 58 - 67

Received: Dec 01, 2018

Accepted: Feb 01, 2019

DOI: https://doi.org/10.2478/sues-2019-0004

Keywords
innovation, intelligent packaging, ecological innovations

© 2019 Erika Loučanová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

Published Online: Apr 07, 2019

Page range: 58 - 67

Received: Dec 01, 2018

Accepted: Feb 01, 2019

DOI: https://doi.org/10.2478/sues-2019-0004

Keywordsinnovation, intelligent packaging, ecological innovations

© 2019 Erika Loučanová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
innovation, intelligent packaging, ecological innovations