Published Online: Mar 16, 2019
Page range: 37 - 47
Received: Nov 10, 2018
Accepted: Dec 20, 2018
DOI: https://doi.org/10.1515/mosr-2018-0012
Keywords
© 2018 Nina Klebanskaja et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.