<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.</p></abstract>

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Customer Engagement through Using Anime Stylized Advertisement

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Customer Engagement through Using Anime Stylized Advertisement"}

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the...

Customer Engagement through Using Anime Stylized Advertisement

Published Online: Mar 16, 2019

Page range: 37 - 47

Received: Nov 10, 2018

Accepted: Dec 20, 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Keywords
customer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Customer Engagement through Using Anime Stylized Advertisement

Published Online: Mar 16, 2019

Page range: 37 - 47

Received: Nov 10, 2018

Accepted: Dec 20, 2018

DOI: https://doi.org/10.1515/mosr-2018-0012

Keywordscustomer engagement, factors influence on customer engagement, advertisement, anime

© 2018 Nina Klebanskaja et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
customer engagement, factors influence on customer engagement, advertisement, anime