Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
and | Mar 16, 2019
Published Online: Mar 16, 2019
Page range: 101 - 114
Received: Oct 30, 2018
Accepted: Dec 20, 2018
DOI: https://doi.org/10.1515/mosr-2018-0016
Keywords
© 2018 Lina Pilelienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.