<abstract xmlns="http://www.w3.org/1999/xhtml">Market organizations apply multi-channel communication with clients, analyse and use signals from their clients to support development of products and services. Leading companies manage relations with employees in a similar way. This is particularly beneficial in organizations employing knowledge-workers. Employees, carrying out their tasks, as a result of interaction with clients and internal limitations, along with formal organizational structure spontaneously create a "fast reaction" network. Thanks to the analysis of the network of internal relations and visualization of data in online platforms organizations can investigate the methods of work and cooperation of teams and employees' behaviours. Organizational Network Analysis (ONA) is a new field, which provides strategic knowledge - about cooperation in an organization, the role of its units and particular employees, allocation of resources, relational potential and barriers for development. Online visualization of the network of relations accesssible for employees allows them to learn about the organization and better carry out their tasks, providing them with information about people with similar knowledge, or knowledge necessary for the employees, about cooperation of people and teams, flow of information and decisions. The analysis of organizational networks serves the purpose of diagnosing an organization and conducting continuous HR processes, e.g. codification of knowledge, identification of talents, organization of trainings and development, it delivers data for the decision-making process and communication and knowledge management. Using the example of the Polish participatory platform "Mapa organizacji" (Organization map) the author shows how to collect and use analytical data for the purpose of managing talents of an organization in an optimum way. Thanks to the visualization of this data, in a network you can highlight employees with various profiles e.g. sources of field knowledge, organizational and project talents, brokers of information, opinion leaders, or e.g. various styles of functioning of managers. Observing and measuring cooperation within teams and between them it is possible to plan and monitor the effects of activities facilitating communication and to efficiently manage knowledge and change e.g. by locating and breaking down silos. The application allows business owners and HR teams to manage talent the processes of "soft HR" with the use of analytical data, among others: induction of new employees, internal mobility and succession, identifying employees who could potentially drop out, internal trainers and mentors, developing cooperation where it's missing and reducing its excess, building communities of practice and project teams.</abstract>

Organizational network management — new quality in strategic management of research-development units

<abstract xmlns="http://www.w3.org/1999/xhtml">This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.</abstract>

Visual communication in public relations campaigns

<abstract xmlns="http://www.w3.org/1999/xhtml">The article presents issues associated with forming the relations of a scientific-research institution with the stakeholders and creating the added value of these relations. The basic groups of stakeholders and forms of cooperation with a scientific-research institution and their practical solutions are presented. The discussion concerning these issues is illustrated with the example of a training project carried out with funds from the National Centre for Research and Development (NCBiR).</abstract>

Formation of relations and their values for the stakeholders by the research-scientific institution

<abstract xmlns="http://www.w3.org/1999/xhtml">In 2017 the youngest consumers qualifying for the Y/millennials generation in Poland (people born between 1984 and 1997) will be 20 years old. InPoland it is a group of about 9 million people who are in the stage of life cycle characterized by high dynamics of growth of product and service consumption. Information and communication technologies (ICT) play a key role in the life of Y-generation. They influence the decision-making process and formation of the purchasing process on the market. An area using ICT technologies is the continuously growing set of instruments of mobile marketing, in particular in the area of communication with clients (among others, mobile applications, mobile vouchers, SMS/MMS, newsletter). In the article, on the basis of the results of conducted direct surveys, the issues concerning the conditions for the use of ICT technologies by the representatives of Y generation are described.The article presents chosen tools of mobile marketing used by companies in the process of building the value of products/services on the tourist market for a specific target group (Y generation) characterized by needs and expectations different from the segments of the market served by tourist companies thus far.</abstract>

Mobile marketing in the process of building value for generation Y on the tourist market

<abstract xmlns="http://www.w3.org/1999/xhtml">The aim of this paper is to provide a description of the cognitive competencies that should be possessed by managers amid the circumstances recently rounded up under the umbrella term "Economy 4.0." We pay attention especially to the group of specialists called marketers of innovation, devoted to setting up and maintaining links between business on the one hand, and science on the other. Economy's capacity for innovative solutions hinges on these links, and the whole project of economy 4.0 depends, in turn, on innovations.</abstract>

Fourth industrial revolution and managers' cognitive competences

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Marketing of Scientific and Research Organizations

The main goal of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading European scientific institutes, education institutions and technology parks. The journal brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces. Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research. Marketing of Scientific and Research Organizations publishes in the Open Access system – free of charge. For authors, publishing in an Open Access journal offers increased citation rates, quicker impact, and wider research collaborations.  Rejection rate:   20%  Main topics:  1. Marketing tools of scientific and research organisations:    E-mail marketing  E-marketing of scientific and research organisations  Marketing strategies in combating the economic crisis  On-line marketing strategies  Education and work fairs as a form of promotion  Trends in marketing studies  Marketing trends and directions of scientific and research organisations  Implementation of new domestic and international strategies  Analytical and research tools in the marketing of scientific and research organisations  Search engine optimisation  2. Social media:    Facebook marketing trends  The Impact of Internet in Public Relations  Legal framework for social media marketing  Social media and SEO  New societies in marketing  Social networks and recommendations of the best communication solutions  Social media – it is not only Facebook  Social media – blogs, forums, chats  3. Marketing communication management:    Research on the effectiveness and efficiency of marketing communication  Building the positive image of scientific and research organisations  The significance of the brand in the operations of a scientific organisation  Strategic management in scientific and research organisations in the Polish economic practice  Product management in research services  Corporate social responsibility (CSR) in theory and practice  B2B marketing  Mobile marketing  Personal marketing as a tool for creating the scientific organisation’s image  Psychology of advertising  Media relations – effective media cooperation  Media trends  4. Selected detailed topics:    Celebrities in advertising of scientific and research institutions  Event marketing  Experiences of a direct marketing agency  Marketing in a scientific library  Sources of funding scientific research  Ethics in marketing  Advantages of cooperation between scientific organisations and enterprises  Employee intellectual capital – the advantage of a competitive institution  Marketing of higher education institutions  Determinants of marketing and the effects of the crisis on a scientific and research organisation  Copyright and intellectual property in marketing and advertising  5. Marketing of new technologies and R&amp;D products:    Marketing mix tools in the implementation of new technologies and R&amp;D products  New technologies in marketing  The use of new technology tools in marketing  Marketing and strategies of start-ups  Commercialization of research results and new technologies  Transfer of knowledge from science and research centres to industry  Technological trends and the use of marketing tools  Management of products / offers portfolio of the research and development institution  TechnoMarketing  New technologies and marketing strategies  MarTech market     Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.  This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.  The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario. 