Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro
and | Feb 08, 2017
Published Online: Feb 08, 2017
Page range: 15 - 28
Received: Jun 11, 2016
Accepted: Nov 11, 2016
DOI: https://doi.org/10.1515/jcbtp-2017-0002
Keywords
© Central Bank of Montenegro
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.