Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro
y | 08 feb 2017
Acerca de este artículo
Publicado en línea: 08 feb 2017
Páginas: 15 - 28
Recibido: 11 jun 2016
Aceptado: 11 nov 2016
DOI: https://doi.org/10.1515/jcbtp-2017-0002
Palabras clave
© Central Bank of Montenegro
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.