<abstract xmlns="http://www.w3.org/1999/xhtml">

Many empirical analyses have been based on the theory of endogenous development, referring to the utilisation of given resources and providing the framework of quantitative analysis. The concept can be especially important in the case of less favoured and/or rural areas. However, the empirical analyses of this widely used theory often neglect the countryside or lay minimal focus on them. The research project presented here investigates the key factors of endogenous development and their presence in the rural districts of Hungary. The main aim of the paper is the examination and explanation of the effects of each capital on development. The study provides a review of the academic literature of development theories, as well as the understanding and development of the concept over the last few decades. The paper briefly addresses the delimitation of the Hungarian countryside, and it also proposes a regression model for the explanation of development, including latent variables symbolising the forms of capital. The model is examined by applying partial least squares (PLS) path analysis, which shows the connections between each form of capital through a dynamic approach. The analysis conducted for the years of 2009, 2013 and 2017 indicates that the relationship between the capitals is defined by temporal differences. Similar interactions can be seen between the capitals in 2009 and 2013, but 2017 shows a completely different system of relations. Hence, the findings show that, in a rural context, the relations between the forms of capital vary considerably over time.
</abstract>

The Main Determinants of Development –PLS Path Analysis Applied to the Factors of Endogenous Development

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Advertising, by its accessibility, is incredibly powerful in spreading stereotypical representations. The way women are portrayed in advertising in different countries and cultures has been a subject of research for more decades. The paper aims to examine the way women are portrayed in advertising campaigns in Romania. The study focuses on finding the stereotypes used and their characteristics by qualitatively analyzing ads from brands’ YouTube channels. We identified seven stereotypes and the analysis shows that women portrayals are idealized in Romanian advertising. Although there are some modern approaches to the representations, ads do not reflect contemporary female roles. The most frequent stereotype is the Next-Door Woman, a stereotype that emphasis on the cuteness of the woman, not on her intelligence. Romanian brands’ advertising lacks campaigns promoting women empowerment.
</abstract>

Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis

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The paper explores the indicators that measure the experience in international business. Literature review was used to ascertain the state of the art of the existing indexes and theories. The internationalisation of businesses is a fundamental strategic step to increase companies' competitive advantage and profits. Nevertheless, even though internationalisation is widely accepted as an important source of value for companies and is a broad object of investigation, there is still much to study about how to measure experience at the level of international business. The absence of a coherent approach to measure experience in international businesses in past empirical studies made it difficult to create a solution with theoretical concepts that would support further studies in this matter. The results are not contradictory, but complementary, as, through individual internationalization indicators, it is possible to evolve and create indices, such as the Transnationality Index or the Transnational Activities Spread Index. The biggest constraint on the analysed indices is the fact that they focus mainly on the internationalisation of transnational companies and the type of data that was used to build the indexes (secondary data). However, by studying international experience through the number of years and the network spread, it is possible to overcome some of the existing challenges.
</abstract>

Measuring Experience in International Business: A Systematic Literature Review

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The main purpose of this study was to investigate whether employee job satisfaction is associated with the congruence between desired and perceived job attributes. The desired and perceived levels of 30 job attributes were measured on employees from a large Information Technology (IT) company based in Romania. Results indicate that employees who experience congruence between desired and perceived job attributes have higher levels of overall job satisfaction, confirming the assumptions of the value congruence theory. In addition, the results of this study show that employee job satisfaction is associated with both intrinsic and extrinsic factors i.e., job attributes. This indicates that extrinsic factors can also be a source of job satisfaction, the same as intrinsic factors, which is contrary to what Herzberg's motivation-hygiene theory assumes.
</abstract>

The Relationship Between Job Satisfaction and the Congruence of Desired and Perceived Job Attributes: An Exploratory Study of IT Professionals

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In the context of a global pandemic affecting businesses worldwide, management focus is oriented to what would enhance the employees’ work performance even in crisis situations. This paper aims to identify, explore and explain the relationships between social support, task performance and organizational citizenship behaviour as well as different demographic data which might influence these variables. The final goal is to propose relevant solutions and recommendations for managers and practitioners in human resources which could be easily applied and have a major impact on individual performance as well as on the overall performance of the organization. The quantitative research is based on a sociological survey consisting of two standardized questionnaires based on tested Likert scales measuring co-workers perceived support, employees’ task performance and organizational citizenship behaviour. The sample consists of 300 pairs of employees and their direct supervisors working in services companies based in Romania. The survey’s results are analysed by performing correlation and regression analyses in JASP 0.14.1.0 free software. The results show positive relationships between the variables yet it proves that co-workers’ support is not relevant for task performance. Valuable information regarding OCB and task performance can be added to the previous job performance research. Statistically significant relationships with demographic data could not be obtained. Further studies might consider a larger sample consisting of Europeans in more than one country as well as comparative analyses between countries and companies’ fields of activity.
</abstract>

Co-Workers Support and Job Performance

AHEAD OF PRINT

Volume 68 (2023): Issue 3 (December 2023)

Volume 68 (2023): Issue 2 (August 2023)

Volume 68 (2023): Issue 1 (April 2023)

Volume 67 (2022): Issue 3 (December 2022)

Volume 67 (2022): Issue 2 (August 2022)

Volume 67 (2022): Issue 1 (April 2022)

Volume 66 (2021): Issue 3 (December 2021)

Volume 66 (2021): Issue 2 (August 2021)

Volume 66 (2021): Issue 1 (April 2021)

Volume 65 (2020): Issue 3 (December 2020)

Volume 65 (2020): Issue 2 (August 2020)

Volume 65 (2020): Issue 1 (April 2020)

Volume 64 (2019): Issue 3 (December 2019)

Volume 64 (2019): Issue 2 (August 2019)

Volume 64 (2019): Issue 1 (April 2019)

Volume 63 (2018): Issue 3 (December 2018)

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Volume 63 (2018): Issue 1 (April 2018)

Volume 62 (2017): Issue 3 (December 2017)

Volume 62 (2017): Issue 2 (August 2017)

Volume 62 (2017): Issue 1 (April 2017)

Volume 61 (2016): Issue 3 (December 2016)

Studia Universitatis Babes-Bolyai Oeconomica

 The journal is an official publication of the Faculty of Economics and Business Administration, Babeș-Bolyai University, from Cluj Napoca. It is focused on scientific research of general interest in a broad range of disciplines, including:   macro- and microeconomics  economic policy  international and public economics  urban, rural and regional economics  finance and banking  accounting and audit  marketing  management and business  statistics, econometrics, and other quantitative methods  mathematics, game and decision theories  The journal is edited by an international board of editors, which ensures access to an international pool of referees and guarantees a high standard of contributions. The journal maintains a balance between theoretical and empirical work.  Rejection Rate   40%   Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 