<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks).</p><p>The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.</p></abstract>

The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks).The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

Using the New Media by Companies From the Sme Sector in Podkarpackie Province

University of Information Technology and Management in Rzeszow

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Using the New Media by Companies From the Sme Sector in Podkarpackie Province"}

The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie...

Using the New Media by Companies From the Sme Sector in Podkarpackie Province

Data publikacji: 14 lut 2019

Zakres stron: 85 - 95

DOI: https://doi.org/10.2478/sc-2018-0018

Słowa kluczowe
new media, social media, Internet, employer branding, Facebook, LinkedIn, Goldenline

© 2018 Justyna Masłyk, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Using the New Media by Companies From the Sme Sector in Podkarpackie Province

Data publikacji: 14 lut 2019

Zakres stron: 85 - 95

DOI: https://doi.org/10.2478/sc-2018-0018

Słowa kluczowenew media, social media, Internet, employer branding, Facebook, LinkedIn, Goldenline

© 2018 Justyna Masłyk, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Słowa kluczowe
new media, social media, Internet, employer branding, Facebook, LinkedIn, Goldenline