Appreciation -> Spontan_CoCreate | 0.330 | −0.194 | 0.003 | 0.107 |
stability_need_fulfil -> Spontan_CoCreate | 0.550 | 0.042 | 0.004 | 0.515 |
Providing information on customer satisfaction | 0.791 | ||||
Providing feedback on the company’s products, services and market activity (online and offline) | 0.764 | −0.340 | |||
Participating in customer surveys | 0.404 | 0.516 | |||
Self-fulfilment | 0.916 | ||||
Self-development | 0.913 | ||||
Competence development | 0.853 | ||||
Always buys the latest models available in the market | 0.760 | ||||
Willing to buy the latest technology | 0.685 | −0.556 | |||
Knows brand names and the latest products offered in the market | 0.904 | ||||
Usually identifies the latest products faster than others | 0.863 | ||||
Safety | 0.941 | ||||
Stability | 0.919 | ||||
Order | 0.853 | ||||
Showing appreciation | 0.884 | ||||
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. |
Organised_CoCreate | N.A. | N.A. | N.A. | N.A. |
Spontan_CoCreate | 0.644 | 0.738 | 0.842 | 0.729 |
Esteem_need_fulfil | 0.877 | 0.925 | 0.922 | 0.799 |
Innovativeness | 0.863 | 0.869 | 0.916 | 0.785 |
Stability_need_fulfil | 0.794 | 0.946 | 0.901 | 0.821 |
1. Gender | |
a. Female | 53.3 |
b. Male | 46.7 |
2. Age | |
a. 18 – 25 years | 40.0 |
b. 26 – 35 years | 11.4 |
c. 36 – 45 years | 13.38 |
d. 46 – 55 years | 15.2 |
e. 56 – 56 years | 10.5 |
f. 66 years and more | 9.5 |
3. Education | |
a. Primary and junior high school | 2.9 |
b. Vocational | 14.3 |
c. Secondary general | 33.3 |
d. Secondary technical | 28.6 |
e. Higher | 21.0 |