The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova
oraz | 11 cze 2020
O artykule
Data publikacji: 11 cze 2020
Zakres stron: 1 - 25
DOI: https://doi.org/10.1515/wrlae-2018-0061
Słowa kluczowe
© 2019 Ganimete Podvorica et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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Second Hypothesis Test
| Trust in producers claiming to be environmentally friendly | Trust in advertising concerning health benefits of beverages | ||
|---|---|---|---|
| Trust in producers claiming to be environmentally friendly | Pearson correlation | 1 | .115 |
| Significance (two-tailed) | .008 | ||
| N | 529 | 524 | |
| Trust in advertising concerning health benefits of beverages | Pearson correlation | .115 | 1 |
| Significance (two-tailed) | .008 | ||
| N | 524 | 533 | |
Fourth Hypothesis Test
| Effect of social media on environmentally friendly consumer behaviour | Effect of family on environmentally friendly consumer behaviour | ||
|---|---|---|---|
| Effect of social media on environmentally friendly consumer behaviour | Pearson correlation | 1 | .462 |
| Significance (two-tailed) | 0 | ||
| N | 534 | 533 | |
| Effect of family on environmentally friendly consumer behaviour | Pearson correlation | .462 | 1 |
| Significance (two-tailed) | 0 | ||
| N | 533 | 535 | |
Fifth Hypothesis Test
| Effect of governmental regulatory infrastructure on environmentally friendly consumer behaviour | Effect of environmental organisations on environmentally friendly consumer behaviour | ||
|---|---|---|---|
| Effect of governmental regulatory infrastructure on environmentally friendly consumer behaviour | Pearson correlation | 1 | .484 |
| Significance (two-tailed) | 0 | ||
| N | 534 | 534 | |
| Effect of environmental organisations on environmentally friendly consumer behaviour | Pearson correlation | .484 | 1 |
| Significance (two-tailed) | 0 | ||
| N | 534 | 534 | |
Third Hypothesis Test
| Participation in environment protection activities | Willingness to pay more for eco-friendly products (natural beverages) | ||
|---|---|---|---|
| Participation in environment protection activities | Pearson correlation | 1 | .135 |
| Significance (two-tailed) | .002 | ||
| N | 534 | 517 | |
| Willingness to pay more for eco-friendly products (natural beverages) | Pearson correlation | .135 | 1 |
| Significance (two-tailed) | .002 | ||
| N | 517 | 522 | |
First Hypothesis Test
| Green marketing awareness | Purchase of eco-friendly products (natural beverages) | ||
|---|---|---|---|
| Green marketing awareness | Pearson correlation | 1 | .215 |
| Significance (two-tailed) | 0 | ||
| N | 539 | 531 | |
| Purchase of eco-friendly products (natural beverages) | Pearson Correlation | .215 | 1 |
| Significance (two-tailed) | 0 | ||
| N | 531 | 532 | |