Consumption Towards Environmentally Friendly Consumer Behaviour: The Case Of Plastic Bags

This article analyses past and current state of plastic bags usage and reviews the major challenges in addressing the issue of its reduction with emphasis on failure and success of the chosen policy. Given the heterogeneous impacts of government policies, it is important to understand the consumer behaviour and motivation for purchasing plastic bags. This can help to make a fundamental shift in reduction of plastic bags usage by the demand side, which supplement government’s efforts to address the issue from the supply side.