<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This article explores the ways in which different external and internal factors (especially politics and economics) have encouraged or hindered the evolution of Estonian Public Broadcasting. This article argues that the Estonian government’s ‘idealisation’ of market forces that is supported by European Union (EU) media policy and driven by the common market ideology does not take into account the actual abilities of a small country’s media companies to provide a wide range of media services, and thereby limits the offerings of high-quality local content. The research methodology is based on an analysis of EU media policy documents, Estonian media legislation and broadcasters’ annual reports in the period from 1992 to 2014. The main finding of this article is that official Estonian media policy is largely shaped by the financial results of private media companies.</p></abstract>

This article explores the ways in which different external and internal factors (especially politics and economics) have encouraged or hindered the evolution of Estonian Public Broadcasting. This article argues that the Estonian government’s ‘idealisation’ of market forces that is supported by European Union (EU) media policy and driven by the common market ideology does not take into account the actual abilities of a small country’s media companies to provide a wide range of media services, and thereby limits the offerings of high-quality local content. The research methodology is based on an analysis of EU media policy documents, Estonian media legislation and broadcasters’ annual reports in the period from 1992 to 2014. The main finding of this article is that official Estonian media policy is largely shaped by the financial results of private media companies.

The Undercurrents of Estonian Broadcasting Regulation, 1992–2014

Baltic Screen Media Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"The Undercurrents of Estonian Broadcasting Regulation, 1992\u20132014"}

This article explores the ways in which different external and internal factors (especially politics and economics) have encouraged or hindered the evolution...

The Undercurrents of Estonian Broadcasting Regulation, 1992–2014

Article Category: ARTICLES

Data publikacji: 05 gru 2015

Zakres stron: 84 - 99

DOI: https://doi.org/10.1515/bsmr-2015-0025

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.