<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The article covers the key issues of internal communication within an organization. It highlights the benefits of implementation of transparent communication principles for a company. It identifies objectives and presents selected communication tools. In the article, also guidelines for carrying out research in the context of development of an internal communication strategy can be found. Selected research areas of the process of planning and implementation of strategic assumptions have been presented. Factors limiting effective implementation of an internal communication strategy have been discussed.</p></abstract>

The article covers the key issues of internal communication within an organization. It highlights the benefits of implementation of transparent communication principles for a company. It identifies objectives and presents selected communication tools. In the article, also guidelines for carrying out research in the context of development of an internal communication strategy can be found. Selected research areas of the process of planning and implementation of strategic assumptions have been presented. Factors limiting effective implementation of an internal communication strategy have been discussed.

Success Factors and Limitations of Efficient Internal Communication

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Success Factors and Limitations of Efficient Internal Communication"}

The article covers the key issues of internal communication within an organization. It highlights the benefits of implementation of transparent communication...

Success Factors and Limitations of Efficient Internal Communication

Data publikacji: 30 maj 2017

Zakres stron: 47 - 58

DOI: https://doi.org/10.14611/minib.15.01.2015.04

Słowa kluczowe
public relations, internal communication, PR, relations, strategy, research, image

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Success Factors and Limitations of Efficient Internal Communication

Data publikacji: 30 maj 2017

Zakres stron: 47 - 58

DOI: https://doi.org/10.14611/minib.15.01.2015.04

Słowa kluczowepublic relations, internal communication, PR, relations, strategy, research, image

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Słowa kluczowe
public relations, internal communication, PR, relations, strategy, research, image