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NIM Marketing Intelligence Review

Volume 13 (2021): Issue 1 (May 2021)

The Dark Sides of Digital Marketing

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9 Articoli
Accesso libero | 05 mag 2021
Editorial
Caroline Wiertz
Caroline Wiertz
  
Accesso libero | 05 mag 2021
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz
Caroline Wiertz
 e 
Christine Kittinger-Rosanelli
Christine Kittinger-Rosanelli
  
Accesso libero | 05 mag 2021
Marketing Automation: Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch
Klaus Wertenbroch
  
Accesso libero | 05 mag 2021
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes
Anja Lambrecht
Anja Lambrecht
 e 
Catherine Tucker
Catherine Tucker
  
Accesso libero | 05 mag 2021
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Raoul Kübler
Raoul Kübler
 e 
Koen Pauwels
Koen Pauwels
  
Accesso libero | 05 mag 2021
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy
Felipe Thomaz
Felipe Thomaz
  
Accesso libero | 05 mag 2021
Instead of People Using Technology, Technology Is Using People
Douglas Rushkoff
Douglas Rushkoff
  
Accesso libero | 05 mag 2021
The Illusion of Free Choice in the Age of Augmented Decisions
Fabian Buder
Fabian Buder
, 
Koen Pauwels
Koen Pauwels
 e 
Kairun Daikoku
Kairun Daikoku
  
Accesso libero | 05 mag 2021
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom
Claudia Gaspar
Claudia Gaspar
 e 
Anja Dieckmann
Anja Dieckmann
  

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eISSN:
2628-166X
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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