The strategic goal of businesses is to secure a long-term competitive advantage, to differentiate themselves from other businesses and to succeed in the market. Corporate culture is what distinguishes an organization from others and cannot be easily imitated. Culture issues, the need for interaction and understanding are becoming an important part of business behaviour between employees and individual groups.
In the paper we present a part of the results of the research carried out within the frame of VEGA project No. 1/0348/17