[Anderson, J. C. and Gerbing, D. W. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103 (3): 411-423.10.1037/0033-2909.103.3.411]Search in Google Scholar
[Argenti, P. A., Howell, R. A. and Beck. K.A. 2005. The strategic communication imperative. MIT Sloan Management Review 46(3): 83-87.]Search in Google Scholar
[Bagozzi, R. P. and Phillips, L. W. 1982. Representing and Testing Organizational Theories: A Holistic Construal. Administrative Science Quarterly 27(September): 459-489.10.2307/2392322]Search in Google Scholar
[Balmer, J. M.T. 1998. Corporate identity and the advent of corporate marketing. Journal of Marketing Management 14(8): 963-996.10.1362/026725798784867536]Search in Google Scholar
[Balmer, J. M.T. 2006. Comprehending corporate marketing and the corporate marketing mix. Working Paper Series, working paper 06/08. Bradfort School of Management. Bradford: University of Bradford.]Search in Google Scholar
[Balmer, J. M.T. and Greyser, S. A. 2006. Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing 40(7/8): 730-741.]Search in Google Scholar
[Balmer, J. M.T. 2009.Corporate marketing: apocalypse, advent and epiphany. Management Decision 47(4): 544-572.10.1108/00251740910959413]Search in Google Scholar
[Balmer, J. M.T. 2011. Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm. European Journal of Marketing 45(9/10): 1329-1352.10.1108/03090561111151781]Search in Google Scholar
[Banerjee, D. S., & Gaston, N. (2004). Labour market signalling and job turnover revisited. Labour Economics, 11(5), 599-622.10.1016/j.labeco.2003.10.001]Search in Google Scholar
[Bartikowski, B., & Walsh, G. (2011). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research, 64(1), 39-44. doi:10.1016/j. jbusres.2009.09.018]Search in Google Scholar
[Baron, R. M., and Kenny, D. A. 1986. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51: 1173-1182.]Search in Google Scholar
[Bengtsson, A. and Servais, P. 2005. Co-branding on industrial markets. Industrial Marketing Management 34(7): 706-713.10.1016/j.indmarman.2005.06.004]Search in Google Scholar
[Bollen, K. A.1989. Structural equations with latent variables. New York: John Wiley & Sons.10.1002/9781118619179]Search in Google Scholar
[Bourdieu, P. (1985). The forms of capital. In J.G. richardson (Ed.), Handbook of Theory and Research of for the Sociology of Education (p.p. 241-258). New York: Greenwood.]Search in Google Scholar
[Cannon, J. P. and Homburg, C. 2001. Buyer-Supplier Relationship and Customer Firm Costs. Journal of Marketing, 65(1): 29-43.10.1509/jmkg.65.1.29.18136]Search in Google Scholar
[Cannon, J. P. and Perreault, W. D. Jr. 1999. Buyer-seller relationships in business markets. Journal of Marketing Research 36(November): 439-460.10.1177/002224379903600404]Search in Google Scholar
[Centralna banka Bosne i Hercegovine. 2011. Godišnji izvještaj 2011. [Annual report 2011]. Sarajevo: Centralna banka Bosne i Hercegovine.]Search in Google Scholar
[Chi, H. K., Yeh, H.R. and Jang. B.F. 2008. The Effects of Service Quality, Customer Perceived Value, Customer Satisfaction on Behavioral Intentions: A Study of Mobile Value-Added Services in Taiwan. The Business Review, Cambridge, 10(2008): 129-136.]Search in Google Scholar
[Christensen, L. T. and Cornelissen, J. 2010. Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future. Management Communication Quarterly, 25 (2010): 383-414]Search in Google Scholar
[Deephouse, D. L. 2000. Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of Management 26(6): 1091-1112.10.1177/014920630002600602]Search in Google Scholar
[Deloitte. n.d.. Vodeće banke i osiguravatelji u Adria regiji [Leading banks and insurances in Adria region]. Retreived February 6, 2013, from http://www.deloitte.com/view/hr_HR/hr/industrije/financijskaindustrija/problematikaitrendovi/3e8c6237c53f0 310VgnVCM3000001c56f00aRCRD.htm. ]Search in Google Scholar
[Donaldson, T. and Preston, L. E. 1995. The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications. Academy of Management Review, 20: 65-91.]Search in Google Scholar
[Eggert, A. and Ulaga, W. 2002. Customer Perceived Value: a Substitute for Satisfaction in Business Markets. Journal of Business & Industrial Marketing 17(2/3): 107-118.10.1108/08858620210419754]Search in Google Scholar
[Fombrun, C. J. 1996. Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press.]Search in Google Scholar
[Fombrun, C.J. and Van Riel, C.B.M. 1997. The Reputational Landscape. Corporate Reputation Review 1(1/2): 5-13.10.1057/palgrave.crr.1540024]Search in Google Scholar
[Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Everitt Bryant, B. 1996. The American customer satisfaction index: nature, purpose and findings. Journal of Marketing 60(4): 7-18.10.1177/002224299606000403]Search in Google Scholar
[Freeman, R. E. 1984. Strategic management: a stakeholder approach. Boston: Ptiman.]Search in Google Scholar
[Frow, P. and Payne, A. 2011. A Stakeholder Perspective of the Value Proposition Concept. European Journal of Marketing, 45(1/2): 223-240.]Search in Google Scholar
[Gray, E. R. and Balmer, J. M. T. 1998. Managing Corporate Image and Corporate Reputation. Long Range Planning, 31(5): 695-702.10.1016/S0024-6301(98)00074-0]Search in Google Scholar
[Gummesson, E. 2008. Extending the Service-dominant Logic: From Customer Centricity to Balanced Centricity. Journal of the Academy of Marketing Science, 36(2008): 15-17.10.1007/s11747-007-0065-x]Search in Google Scholar
[Hansen, H., Samuelsen, B.M. and Silseth, P.R.. 2008. Customer Perceived Value in B-t-B Service Relationships: Investigating the Importance of Corporate Reputation. Industrial Marketing Management, 37: 206-217.]Search in Google Scholar
[Helm, S. 2007. The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty. Corporate Reputation Review, 10(1): 22-37.10.1057/palgrave.crr.1550036]Search in Google Scholar
[Helm, S. and Salminen, R.T.. 2010. Basking in Reflected Glory: Using Customer Reference Relationships to Build Reputation in Industrial Markets. Industrial Marketing Management, 39(5): 737-743.10.1016/j.indmarman.2010.02.012]Search in Google Scholar
[Holmbeck, G. N. 1997. Toward terminological, conceptual, and statistical clarity in the study of mediators and moderators: examples from the child-clinical and pediatric psychology literatures. Journal of consulting and clinical psychology, 65(4): 599-610.10.1037/0022-006X.65.4.599]Search in Google Scholar
[Holbrook, M. B. 1994. The nature of customer value. In: Rust RT, Oliver R (eds) Service quality: new directions in theory and practice. London: Sage Publications.]Search in Google Scholar
[Hypo Alpe Adria bank. 2011. Godišnje izvješće 2011. [Annual report 2011]. Mostar: Hypo Alpe Adria bank.]Search in Google Scholar
[Ippolito, P. M. 1990. Bonding and Nonbonding Signals of Product Quality. The Journal of Business, 63(1): 41-60.10.1086/296482]Search in Google Scholar
[Jonsson, S. and Lindbergh, J. 2010. The Impact of Institutional Impediments and Information and Knowledge Exchange on SMEs’ Investments in International Business Relationships. International Business Review 19(6): 548-561.10.1016/j.ibusrev.2010.04.002]Search in Google Scholar
[Keh, H. T. and Xie, Y. 2009. Corporate Reputation and Customer Behavioral Intentions: The Roles of Trust, Identification and Commitment. Industrial Marketing Management 38(2009): 732-742.10.1016/j.indmarman.2008.02.005]Search in Google Scholar
[Kirmani, A. and Rao, A.R. 2000. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality, Journal of Marketing, 64(April): 66-79.10.1509/jmkg.64.2.66.18000]Search in Google Scholar
[Kolekofski, K. Jr and Heminger, A.R.E. 2003. Beliefs and Attitudes Affecting Intentions to Share Information in an Organizational Setting, Information & Management 40: 521-532.10.1016/S0378-7206(02)00068-X]Search in Google Scholar
[Krause, D. R. 1999. The antecedents of buying firms’ efforts to improve suppliers. Journal of Operations Management 17(2): 205-224.10.1016/S0272-6963(98)00038-2]Search in Google Scholar
[La, V. Q., Patterson, P.G. and Styles, C.W. 2005. ISBM Report 17-2005: Client Perceived Value in Professional B2B Services - An International Perspective in Developing Economies.Institute for the Study of Business Markets The Pennsylvania State University.]Search in Google Scholar
[Lapierre, J. 2000. Customer-perceived Value in Industrial Contexts. Journal of Business & Industrial Marketing 15(2/3): 122-140.10.1108/08858620010316831]Search in Google Scholar
[Lee, H. L., So, K.S. and Tang, C.S. 2000. The value of information sharing in a two-level supply chain. Management Science 46(5): 626-643.10.1287/mnsc.46.5.626.12047]Search in Google Scholar
[Lin, C.H., Sher, P.J. and Shih, H.Y. 2005. Past Progress and Future Directions in Conceptualizing Customer Perceived Value. International Journal of Service Management 16(3/4): 318-336.10.1108/09564230510613988]Search in Google Scholar
[Lusch, R. F., Vargo, S.L. and Malter, A.J. 2006. Marketing as Service- Exchange: Taking a Leadership Role in Global Marketing Management. Organizational Dynamics, 35(3): 264-278.10.1016/j.orgdyn.2006.05.008]Search in Google Scholar
[Noordewier, T.G., John, G. and Nevin, J.R. 1990. Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships. The Journal of Marketing 54(4): 80-93.10.1177/002224299005400407]Search in Google Scholar
[Podsakoff, P. M. and Organ, D.W.. 1986.Self-reports in organizational research: Problems and prospects. Journal of Management 12(4): 531-544.10.1177/014920638601200408]Search in Google Scholar
[Powell, S. M. 2011. The Nexus between Ethical Corporate Marketing, Ethical Corporate Identity and Corporate Social Responsibility: An Internal Organisational Perspective. European Journal of Marketing, 45(2011): 1365-1379.10.1108/03090561111151808]Search in Google Scholar
[Raiffeisen bank dd. 2011. Godišnji izvještaj 2011 [Annual report 2011]. Sarajevo: Raiffeisen bank dd.]Search in Google Scholar
[Roig, J. C. F., Garcia, J.S. Moliner Tena, M.A. and Monzonis, J.L. 2006. Customer perceived value in banking services. International Journal of Bank Marketing 24(5): 266-283.10.1108/02652320610681729]Search in Google Scholar
[Selnes, F. 1993. An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, 27(9): 19−35.]Search in Google Scholar
[Shamma, H. M. and Hassan, S.S. 2009. Customer and Non-customer Perspectives for Examining Corporate Reputation. Journal of Product & Brand Management 18(5): 326-337.10.1108/10610420910981800]Search in Google Scholar
[Sheehan, N. T. and Stabell, C.B. 2010. Reputation as a Driver in Activity Level Analysis: Reputation and Competitive Advantage in Knowledge Intensive Firms. Corporate Reputation Review 13(2010): 198-208.10.1057/crr.2010.19]Search in Google Scholar
[Shelby, A.N. 1993. Organizational, business, management, and corporate communication: An analysis of boundaries and relationships. Journal of Business Communication 30: 241-267.]Search in Google Scholar
[Sobel, M. E. 1982. Asymptotic confidence intervals for indirect effects in structural equation models. In S. Leinhardt (Ed.), Sociological Methodology 1982 (pp. 290-312). Washington DC: American Sociological Association.10.2307/270723]Search in Google Scholar
[Spence, M. 1973. Job marketing signaling. Quarterly Journal of Economics 87(3): 355-374.10.2307/1882010]Search in Google Scholar
[Spence, M. 2002. Signaling in Retrospect and the Informational Structure of Markets. The American Economic Review, 92: 434-459. Stahl, H. K., Matzler, K. and Hinterhuber, H.H. 2003. Linking Customer Lifetime Value with Shareholder Value. Industrial Marketing Management 32(4): 267-279.10.1016/S0019-8501(02)00188-8]Search in Google Scholar
[Tai, Y.M. and Ho, C.F. 2010.Effects of Information Sharing on Customer Relationship Intention. Industrial Management & Data Systems 110(9): 1385-1401.10.1108/02635571011087446]Search in Google Scholar
[Tai, Y.M. 2011. Perceived Value for Customers in Information Sharing Services. Industrial Management & Data Systems 111(4): 551-569.10.1108/02635571111133542]Search in Google Scholar
[Tellefsen, T. and Thomas, G.P. 2005. The antecedents and consequences of organizational and personal commitment in business service relationships. Industrial Marketing Management 34: 23-37.10.1016/j.indmarman.2004.07.001]Search in Google Scholar
[Tiedemann, N., Van Birgele, M. and Semeijn, J. 2009. Increasing Hotel Responsiveness to Customers through Information Sharing. Tourism Review 64(4): 12-26.10.1108/16605370911004548]Search in Google Scholar
[UniCredit bank dd. 2011. Godišnje izvješće za 2011. godinu [Annual report for year 2011]. Mostar: UniCredit bank dd.]Search in Google Scholar
[Van Riel, C. B.M. 1995. Corporate Communication. New York: Prentice Hall.]Search in Google Scholar
[Vargo, S. L. and Lusch, R.F. 2004. Evolving to a New Dominant Logic.Journal of Marketing 68(2004): 1-17.10.1509/jmkg.68.1.1.24036]Search in Google Scholar
[Vargo, S. L. and Lusch, R.F. 2007. Service-dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science 36(1): 1-10.10.1007/s11747-007-0069-6]Search in Google Scholar
[Vermaelen, T. 1981. Common stock repurchases and market signalling: An empirical study. Journal of Financial Economics, 9(2): 139-183.10.1016/0304-405X(81)90011-8]Search in Google Scholar
[Walker, K. 2010. A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review 12(4): 357-387.10.1057/crr.2009.26]Search in Google Scholar
[Wernerfelt, B. 1988. Umbrella branding as a signal of new product quality: an example of signalling by posting a bond. The RAND Journal of Economics 19(3): 458-466.10.2307/2555667]Search in Google Scholar
[Wiedmann, K.P. and Buxel, H. 2005. Corporate reputation management in Germany: results of an empirical study. Corporate Reputation Review 8(2): 145-163.10.1057/palgrave.crr.1540246]Search in Google Scholar
[Zaheer, A., McEvily, B., & Perrone, V. 1998. Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance. Organization Science, 9(2): 141-159.10.1287/orsc.9.2.141]Search in Google Scholar
[Zeithaml, V. A. 1988. Consumer Perceptions of Price, Quality, and Value: a Means-end Model and Synthesis of Evidence. The Journal of Marketing 52: 2-22. ]Search in Google Scholar