<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in particular, are now developed through ICT. The rise of virtual, tourist communities has messed up ways to assess tourism products. This complete renewal of ways to interact with the customer requires tourism businesses to adapt to these new communication patterns. It is with regard to this issue that this study is based. A survey of 2 393 Quebec tourism enterprises made it was possible to identify websites and use patterns of these organizations and social media. The results show that most companies are aware of the importance of ICT for the development of their activities, but some financial, human, geographical and training aspects slow down the process.</p></abstract>

Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in particular, are now developed through ICT. The rise of virtual, tourist communities has messed up ways to assess tourism products. This complete renewal of ways to interact with the customer requires tourism businesses to adapt to these new communication patterns. It is with regard to this issue that this study is based. A survey of 2 393 Quebec tourism enterprises made it was possible to identify websites and use patterns of these organizations and social media. The results show that most companies are aware of the importance of ICT for the development of their activities, but some financial, human, geographical and training aspects slow down the process.

Site Management and Use of Social Media by Tourism Businesses: The Case of Quebec

School of Management Sciences, University of Quebec, Montreal,

School of Human Kinetics, University of Ottawa, Ottawa,

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in...

Site Management and Use of Social Media by Tourism Businesses: The Case of Quebec

Pubblicato online: 25 gen 2017

Pagine: 21 - 34

DOI: https://doi.org/10.1515/cjot-2016-0002

Parole chiave
Information and communications technology, Internet, Social media, Tourism companies, Quebec

© 2016 Romain Roult et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Site Management and Use of Social Media by Tourism Businesses: The Case of Quebec

Pubblicato online: 25 gen 2017

Pagine: 21 - 34

DOI: https://doi.org/10.1515/cjot-2016-0002

Parole chiaveInformation and communications technology, Internet, Social media, Tourism companies, Quebec

© 2016 Romain Roult et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
Information and communications technology, Internet, Social media, Tourism companies, Quebec