Editorial

<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms, while brand orientation is meaningful only for those with foreign capital.</p>
</abstract>

Social media use in international marketing: Impact on brand and firm performance

<abstract xmlns="http://www.w3.org/1999/xhtml">

<sec><h3>Objectives</h3>
<p>To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.</p>
</sec>
<sec><h3>Methods applied</h3>
<p>The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the data.</p>
</sec>
<sec><h3>Findings</h3>
<p>The study confirms the influence of the perceived usefulness and legal protection of online purchases, changes in retailers’ activity during the pandemic, and perceived value of purchases on a MSP on purchase intentions.</p>
</sec>
<sec><h3>Originality/value</h3>
<p>The article provides insight into consumer online behavior, i.e., determinants of the intention to purchase via MSPs, including those not extensively studied yet. It also takes into account the context of the COVID-19 pandemic. This study's results may be valuable both from the prism of its contribution to the literature on consumer behavior and to business practitioners.</p>
</sec>
</abstract>

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic<xref ref-type="fn" rid="j_ijme-2022-0007_fn_001"><sup>†</sup></xref>

<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.</p>
</abstract>

Consumer choice determinants of online intermediary tourism platforms

<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The main aim of the article is to examine how cooperation with research institutions influences technological maturity of enterprises. It is accompanied with the additional aim, which is to assess the role of innovation policy interventions in this process, as captured by the concept of behavioral additionality, which is one of the externalities of public support for R&amp;D. The focus of this article is put on one of the specific types of behavioral additionality—cooperation additionality—which takes place in the situation where public support influences the collaboration behavior of a firm receiving R&amp;D support. The study was conducted with the use of firm-level data collected in a survey on the sample of 464 enterprises operating within national smart specializations in Poland. The results of the research suggest that public funding fosters the cooperation between scientific institutions and enterprises, thus confirms the cooperation additionality.</p>
</abstract>

Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises

<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>During the state of epidemic in Poland in 2020, all facilities providing medical services were subject to constant reorganization. Legal changes, which were introduced at a very rapid pace, did not allow the standardization of the work of the health service. Therefore, the assessment of the practical effects of the introduced legal measures is challenging due to the lack of fixed benchmarks. Accordingly, the research method used in the article is a survey conducted among employees of the Voivodeship Specialist Hospital in December 2020, in which 165 employees from different wards participated. For this purpose, the article presents the detailed description of policy regulations related to healthcare management introduced in Poland in 2020. Combining legal research and qualitative data allowed general conclusions to be drawn with regard to the quality assessment of the implemented policy measures from the perspective of healthcare professionals.</p>
</abstract>

Faculty of Production Engineering and Logistics

Faculty of Mechanical and Industrial Engineering

Faculty of Law, Administration and Economics

Impact of policy regulations on the functioning of hospitals in Poland during the COVID-19 pandemic: a qualitative analysis

<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Foreign aid helps in transforming nations and ensuring that they attain economic development. Foreign aid levels in Iraq are higher than those of its oil-producing neighbors due to numerous factors that are discussed in the present study. Iraq is the second largest oil producer in the Middle East after Saudi Arabia, but some activities within the country have curtailed development, leaving it at the mercy of foreign nations and investors. The present study aims to evaluate the level of foreign aid in Iraq, comparing it to its oil-rich neighbors. It highlights various factors that have increased Iraq's dependence on foreign aid and the role and management of this assistance. The article shows how negative factors like war, poor governance, and corruption have contributed to the over-reliance on foreign aid, in spite of Iraqbeing endowed with natural resources. The qualitative evaluation of the development of Iraq's oil aid reveals that continued reliance on foreign aid will jeopardizes the country's economic development.</p>
</abstract>

The role of foreign aid in the transformation of Iraq's society and economy

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International Journal of Management and Economics

 IJME is a platform for scientific discussion and knowledge sharing open for all researchers worldwide.  IJME aims to enhance the body of knowledge in a variety of economic disciplines, such as economy, management, business administration, finance, marketing, logistics, entrepreneurship, etc. IJME is focused on international economic problems and research, however the single country perspective enabling the international comparisons is also welcome.  IJME accepts original works, substantively different from papers previously published or being under review elsewhere.  Rejection Rate   50%   The journal of the SGH WARSAW SCHOOL OF ECONOMICS Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 

International Journal of Management and Economics

Volume 58 (2022): Issue 2 (June 2022)

Empirical Paper

Editorial

Social media use in international marketing: Impact on brand and firm performance

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic^†

Consumer choice determinants of online intermediary tourism platforms

Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises

Impact of policy regulations on the functioning of hospitals in Poland during the COVID-19 pandemic: a qualitative analysis

Literature review

The role of foreign aid in the transformation of Iraq's society and economy

Search

All Volumes and Issues in this Journal

International Journal of Management and Economics

Volume 58 (2022): Issue 2 (June 2022)

Empirical Paper

Editorial

Social media use in international marketing: Impact on brand and firm performance

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic†

Consumer choice determinants of online intermediary tourism platforms

Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises

Impact of policy regulations on the functioning of hospitals in Poland during the COVID-19 pandemic: a qualitative analysis

Literature review

The role of foreign aid in the transformation of Iraq's society and economy

Search

All Volumes and Issues in this Journal

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic^†