<abstract xmlns="http://www.w3.org/1999/xhtml"><p>To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfaction. Banks reveal the expectations and expectations of customers regarding the quality of selected services. The process creates and expands its reputation and builds customer loyalty. This research aims to compare the perception of the quality of four leading banks with logical comparisons.</p></abstract>

To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfaction. Banks reveal the expectations and expectations of customers regarding the quality of selected services. The process creates and expands its reputation and builds customer loyalty. This research aims to compare the perception of the quality of four leading banks with logical comparisons.

Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks

Industrial Engineering and Management, Sri Aurobindo Institute of Technology

Department of Mechanical Engineering, Sri Aurobindo Institute of Technology

Department of Mechanical Engineering, Chameli Devi Group of Institutions

Production Engineering Archives

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks....

Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks

Publié en ligne: 13 mai 2019

Pages: 41 - 44

Reçu: 10 févr. 2019

Accepté: 20 mars 2019

DOI: https://doi.org/10.30657/pea.2019.22.08

Mots clés
Service Quality, Customer Satisfaction, Benchmarking analysis

© 2019 Jaydeep Dogney et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks

Publié en ligne: 13 mai 2019

Pages: 41 - 44

Reçu: 10 févr. 2019

Accepté: 20 mars 2019

DOI: https://doi.org/10.30657/pea.2019.22.08

Mots clésService Quality, Customer Satisfaction, Benchmarking analysis

© 2019 Jaydeep Dogney et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
Service Quality, Customer Satisfaction, Benchmarking analysis