<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.</p></abstract>

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania"}

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are...

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Publié en ligne: 16 mars 2019

Pages: 101 - 114

Reçu: 30 oct. 2018

Accepté: 20 déc. 2018

DOI: https://doi.org/10.1515/mosr-2018-0016

Mots clés
choice behaviour, cosmetics, gender differences, market segmentation

© 2018 Lina Pilelienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Publié en ligne: 16 mars 2019

Pages: 101 - 114

Reçu: 30 oct. 2018

Accepté: 20 déc. 2018

DOI: https://doi.org/10.1515/mosr-2018-0016

Mots cléschoice behaviour, cosmetics, gender differences, market segmentation

© 2018 Lina Pilelienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
choice behaviour, cosmetics, gender differences, market segmentation