<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Experimental, also known as experience marketing, interactivity, gamification. These three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specialists have been dealing with the impacts of experiences and reactions on human nature.</p><p>This study is going to try to explore the relationship and relationships between the three terms more deeply. Before the final conclusions were drawn, three things had to be studied: what is experience, what interactivity means and what is the meaning of gamification. At the end of the article, a comprehensive picture the 3 main phenomenon emerges. The aforementioned terms often collapse, therefore sometimes it is hard to draw the real reports from the many literatures. To find out the answer, psychology had been called for help, which provided a precise point of reference for information processing.</p></abstract>

Experimental, also known as experience marketing, interactivity, gamification. These three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specialists have been dealing with the impacts of experiences and reactions on human nature.This study is going to try to explore the relationship and relationships between the three terms more deeply. Before the final conclusions were drawn, three things had to be studied: what is experience, what interactivity means and what is the meaning of gamification. At the end of the article, a comprehensive picture the 3 main phenomenon emerges. The aforementioned terms often collapse, therefore sometimes it is hard to draw the real reports from the many literatures. To find out the answer, psychology had been called for help, which provided a precise point of reference for information processing.

Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Experimental, also known as experience marketing, interactivity, gamification. These three terms became very popular in the past years, by 2018, they set up...

Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Publié en ligne: 06 avr. 2019

Pages: 115 - 136

DOI: https://doi.org/10.14611/minib.30.12.2018.16

Mots clés
experiental marketing, interactivity, gamification, gamified marketing, marketing strategy

© 2018 Diána Pacsi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Publié en ligne: 06 avr. 2019

Pages: 115 - 136

DOI: https://doi.org/10.14611/minib.30.12.2018.16

Mots clésexperiental marketing, interactivity, gamification, gamified marketing, marketing strategy

© 2018 Diána Pacsi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
experiental marketing, interactivity, gamification, gamified marketing, marketing strategy