7 Artículos
Acceso abierto | 19 jul 2014
Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective
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Acceso abierto | 19 jul 2014
All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ?
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Acceso abierto | 19 jul 2014
Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES
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Acceso abierto | 19 jul 2014
Getting Marketing back into the boardroom: The influence of the marketing department in companies today
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