7 Artículos
Acceso abierto | 07 feb 2023
Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses
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Acceso abierto | 07 feb 2023
Community based social marketing for greenhouse gas emission reduction in households
Acceso abierto | 07 feb 2023
How to sell without words: What science knows about nonverbal behavior in personal sales and service
Acceso abierto | 07 feb 2023
Barriers to digital payment adoption: micro, small and medium enterprises
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Acceso abierto | 07 feb 2023
Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective
Acceso abierto | 07 feb 2023
Can people’s brainhex type be changed with serious games? Evidence from the banking industry
Acceso abierto | 07 feb 2023
Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities
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Volumen 19 (2024)