<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.</p></abstract>

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.

The Use of Social Media by Technology Transfer Offices in Marketing Communications

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology...

The Use of Social Media by Technology Transfer Offices in Marketing Communications

Publicado en línea: 09 abr 2020

Páginas: 57 - 72

DOI: https://doi.org/10.2478/minib-2020-0009

Palabras clave
technology transfer offices, marketing communication, website, social media

© 2020 Sławomir Milczarek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Use of Social Media by Technology Transfer Offices in Marketing Communications

Publicado en línea: 09 abr 2020

Páginas: 57 - 72

DOI: https://doi.org/10.2478/minib-2020-0009

Palabras clavetechnology transfer offices, marketing communication, website, social media

© 2020 Sławomir Milczarek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
technology transfer offices, marketing communication, website, social media