Internal factors (characteristics of the implementation producer) | (S) Strong points | (W) Weak points |
• The strong reputation of the Maritime University of Szczecin (MUS) in the research areas of transport, mechatronics, machine construction and operation and production engineering; | • Heuristic methods, including TRIZ, are unfamiliar to the employees of the Maritime University of Szczecin; |
• Experience of the Maritime University of Szczecin in the implementation of activities popularising the science of inventive creation and promoting innovation (including co-organisation of the national Design Thinking Week festivals in 2014, 2015 and 2017, as well as supporting the Students’ Research Circle Innovator); | • The slogans “innovation”, “innovativity” and “commercialisation” are misunderstood among the employees of the Maritime University of Szczecin (when abused, they can become part of internal jargon); |
• Experience of the Maritime University of Szczecin in the implementation of research and R&D projects; | • Researchers are distrustful and have conservative attitudes towards the science of inventive creation/innovation/heuristics (they often perceive these disciplines as parascientific); |
• The competent and committed scientific staff of the Maritime University of Szczecin who have extensive professional knowledge; | • Scientists have problems assimilating new knowledge that breaks their routine approach, habits, stereotypes and comfort zones; |
• The competent and committed staff of the CTT (Centre for Technology Transfer) in the Maritime University of Szczecin with experience in R&D projects, knowledge transfer, commercialisation of research results and protection of intellectual property; | • The high cost of acquiring TRIZ competences (costs of study visits, training and optional certification); |
• High-class research facilities at the Maritime University of Szczecin (laboratories, workshops, simulators, control and measurement facilities, etc.); | • Lack of complete comprehension of the principles of cooperation between researchers and external stakeholders and the role of the CTT in this process; |
• The support of the MUS authorities for the implementation of projects that bring the world of science and business closer together | • Anxiety amongst scientists about the confrontation with the real problems of recipients (SMEs) and the need to start application-oriented research activities (anxiety among scientists about making a mistake and low utilisability of the research conducted so far) |
External factors (characteristics of the environment) | (O) Opportunities | (T) Threats |
• Awareness of central authorities (Ministry of Science and Higher Education) concerning the need to improve relations between science and business; | • Lack of financing for the Maritime University of Szczecin from the Ministry of Science and Higher Education; |
• The growing popularity of the use of heuristic and invasive methods in solving complex problems (the so-called wicked problems); | • Lack of understanding on the part of SMEs and the related anxiety of cooperation between the company and the university and the resulting risk that the Maritime University of Szczecin will not find key partners; |
• Large market of potential buyers (companies from the SME sector); | • Lack of awareness by SMEs of the need to invest in intellectual services (consulting, expertise, commissioned work etc.); |
• Growing market competitiveness makes it necessary for SME companies to implement innovative solutions to improve the position of the company; | • Distrust and lack of willingness on the part of SMEs to cooperate fully (fear or reluctance to disclose full information about the problem). |
• The technological development of society requires the use of systematic innovation methods (instead of “blind” trial and error methods); | • Problems in communication between the scientific community and entrepreneurs (lack of knowledge of the rules of cooperation, “a different language” of cooperation); |
• Difficult-to-solve technical problems increasingly require the involvement of a multidisciplinary team of specialists instead of a single expert | • Surveys carried out on behalf of entrepreneurs will not produce satisfactory results (will not solve the problems or will have low commercial value) |