Acceso abierto

Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?


Cite

Boshoff, C., & Gerber, C. (2008). Sponsorship recall and recognition: The case of the 2007 Cricket World Cup, South African Journal of Business Management, 39(2), 1-8.10.4102/sajbm.v39i2.556Search in Google Scholar

Crompton, J.L. (2004) Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport, Leisure Studies, 23(3), 267-281.10.1080/0261436042000183695Search in Google Scholar

Dickson, G., Naylor, M., & Phelps, S. (2015). Consumer attitudes towards ambush marketing. Sport Management Review, 18(2), 280-290.10.1016/j.smr.2014.07.001Search in Google Scholar

Ellis, D.L., Parent, M.M., & Seguin, B. (2016) Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation. Journal of Sport Management, 2016, 30(5), 473-489. DOI: 10.1123/jsm.2015-0205.10.1123/jsm.2015-0205Search in Google Scholar

Grohs, R., Wagner, U., & Vsetecka, S. (2004). Assessing the effectiveness of sport sponsorships – an empirical investigation, Schmalenbach Business Review (SBR),56(2), 119-138.10.1007/BF03396689Search in Google Scholar

Kinney, L., McDaniel, S.R., & Degaris, L. (2008). Demographic and psychographic variables predicting NASCAR sponsor brand recall, International Journal of Sports Marketing and Sponsorship, 9(3), 169-179.10.1108/IJSMS-09-03-2008-B005Search in Google Scholar

Ko, Y.J., Kim, K., Claussen, C.L., & Kim, T.H. (2008). The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products, International Journal of Sports Marketing and Sponsorship, 9(2), 79-94.10.1108/IJSMS-09-02-2008-B004Search in Google Scholar

Lardinoit, T., & Derbaix, C. (2001). Sponsorship and recall of sponsors, Psychology and Marketing, 18(2), 167-190.10.1002/1520-6793(200102)18:2<167::AID-MAR1004>3.0.CO;2-ISearch in Google Scholar

Laurent, G., & Kapferer, J.N. (1985). Measuring consumer involvement profiles, Journal of Marketing Research, 22(1), 41-53. DOI: 10.2307/3151549.10.2307/3151549Search in Google Scholar

McKelvey, S. & Burton, N. (2016). Who owns Games? Time to retire term 'ambush marketing'. Street & Smith's Sportsbusiness Journal, 19(18), 23.Search in Google Scholar

McKelvey, S., & Longley, N. (2015). Event-specific ambush marketing legislation for mega-sporting events: an economics perspective. International Journal of Sports Marketing & Sponsorship, 16(5), 20-28.10.1108/IJSMS-16-05-2015-B003Search in Google Scholar

Meenaghan, T. (2001). Understanding Sponsorship Effects, Psychology & Marketing, 18, 95-122.10.1002/1520-6793(200102)18:2<95::AID-MAR1001>3.0.CO;2-HSearch in Google Scholar

Pham, M.T. (1992). Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli, Advances in Consumer Research, 19(1), 85-93.Search in Google Scholar

Piątkowska, M., Gocłowska, S., Żyśko, J.(2015). Typology of consumer behaviors during the 2012 UEFA European Championships, Baltic Journal of Health and Physical Activity, 7(3), 39-50.10.29359/BJHPA.07.3.05Search in Google Scholar

Piątkowska, M., Żyśko, J., & Gocłowska, S. (2015). A Systematic Literature Review on Ambush Marketing in Sport, Physical Culture and Sport. Studies and Research, 14-27. DOI: 10.1515/pcssr-2015-000210.1515/pcssr-2015-0002Search in Google Scholar

Sandler, D.M., Shani, D. (1989). Olympic Sponsorship vs. ‘Ambush’ Marketing: Who Gets the Gold?, Journal of Advertising Research, 29(4), 9-14.Search in Google Scholar

Shani, D., & Sandler, D.M. (1998). Ambush marketing: is confusion to blame for the flickering of the flame?, Psychology & Marketing, 15(4), 367–383.10.1002/(SICI)1520-6793(199807)15:4<367::AID-MAR6>3.0.CO;2-6Search in Google Scholar

Wolfsteiner, E., Grosh, R., Wagner, U. (2015). What Drives Ambush Marketer Misidentification?, Journal of Sport Management, 29, 137-154. http://dx.doi.org/10.1123/JSM.2014-0122.Search in Google Scholar