<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The usage of online social networks (OSN) in the last decade has changed the manner in which the individuals and especially the young people / students communicate with each other. The aim of our research paper, which is a part of a larger study, is to identify the manner in which the online social networks influence the communication process of the students from Sibiu and Alba Counties of Romania. The present marketing research is a quantitative one, based on a questionnaire that provides a clear insight on what are the main OSN used by the students and it shows how or if the students use the OSN to express their feelings and emotions. The research also shows the influence in the communication process between students and teachers, it points out the main reasons for using such a communication tool and activities undertaken by the students on their preferred OSN.</p></abstract>

The usage of online social networks (OSN) in the last decade has changed the manner in which the individuals and especially the young people / students communicate with each other. The aim of our research paper, which is a part of a larger study, is to identify the manner in which the online social networks influence the communication process of the students from Sibiu and Alba Counties of Romania. The present marketing research is a quantitative one, based on a questionnaire that provides a clear insight on what are the main OSN used by the students and it shows how or if the students use the OSN to express their feelings and emotions. The research also shows the influence in the communication process between students and teachers, it points out the main reasons for using such a communication tool and activities undertaken by the students on their preferred OSN.

Researching The Influence of Online Social Networks on The Students’ Communication – 1St Part

International conference KNOWLEDGE-BASED ORGANIZATION

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The usage of online social networks (OSN) in the last decade has changed the manner in which the individuals and especially the young people / students...

Researching The Influence of Online Social Networks on The Students’ Communication – 1St Part

Publicado en línea: 25 jul 2017

Páginas: 292 - 297

DOI: https://doi.org/10.1515/kbo-2017-0130

Palabras clave
communication, social media marketing, social networks, students

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Researching The Influence of Online Social Networks on The Students’ Communication – 1St Part

Publicado en línea: 25 jul 2017

Páginas: 292 - 297

DOI: https://doi.org/10.1515/kbo-2017-0130

Palabras clavecommunication, social media marketing, social networks, students

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
communication, social media marketing, social networks, students