<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The article is theoretical-empirical in its character. The problems of external image of university as an employer were presented. In the theoretical part the different approaches to image and its determinants were analysed. There is the lack of researches related to image aspects of university activities, including aspects connected with its external image. The empirical part of this article is based on the results of the field researches. The way of perceiving of university as an employer by segment of young potential employees was identified and analysed. 4 research hypotheses were verified. They were formulated in the relation to connotations with university as the place of work. It was mainly consociated with possibilities of development and self-realization. Connotations with high salary, feelings of stabilization and high social prestige were weaker. In this way only one hypothesis (H4) was confirmed. It is very important prompt for universities to improve their image activities.</p></abstract>

The article is theoretical-empirical in its character. The problems of external image of university as an employer were presented. In the theoretical part the different approaches to image and its determinants were analysed. There is the lack of researches related to image aspects of university activities, including aspects connected with its external image. The empirical part of this article is based on the results of the field researches. The way of perceiving of university as an employer by segment of young potential employees was identified and analysed. 4 research hypotheses were verified. They were formulated in the relation to connotations with university as the place of work. It was mainly consociated with possibilities of development and self-realization. Connotations with high salary, feelings of stabilization and high social prestige were weaker. In this way only one hypothesis (H4) was confirmed. It is very important prompt for universities to improve their image activities.

Perception of the University as an Employer Among Young Potential Employees

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Perception of the University as an Employer Among Young Potential Employees"}

The article is theoretical-empirical in its character. The problems of external image of university as an employer were presented. In the theoretical part the...

Perception of the University as an Employer Among Young Potential Employees

Publicado en línea: 30 may 2017

Páginas: 1 - 17

DOI: https://doi.org/10.14611/minib.21.09.2016.07

Palabras clave
image, potential employee, employer, university

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Perception of the University as an Employer Among Young Potential Employees

Publicado en línea: 30 may 2017

Páginas: 1 - 17

DOI: https://doi.org/10.14611/minib.21.09.2016.07

Palabras claveimage, potential employee, employer, university

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
image, potential employee, employer, university