<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.</p></abstract>

This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.

Challenges Facing the Marketing of Scientific and Research Institutes

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Challenges Facing the Marketing of Scientific and Research Institutes"}

This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those...

Challenges Facing the Marketing of Scientific and Research Institutes

Publicado en línea: 30 may 2017

Páginas: 115 - 128

DOI: https://doi.org/10.14611/minib.18.04.2015.12

Palabras clave
marketing scientific institution, scintific and research market, product, SAVE

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Challenges Facing the Marketing of Scientific and Research Institutes

Publicado en línea: 30 may 2017

Páginas: 115 - 128

DOI: https://doi.org/10.14611/minib.18.04.2015.12

Palabras clavemarketing scientific institution, scintific and research market, product, SAVE

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
marketing scientific institution, scintific and research market, product, SAVE