<abstract xmlns="http://www.w3.org/1999/xhtml">The article outlines the issues related to the topic of management of formalised marketing and media activities in outsourcing companies in the age of competitiveness, with particular emphasis on contemporary marketing approach. General management of the organisation and management of marketing and media activities, particularly in their formalised form, both have a significant effect on improving company competitiveness in the market. Outsourcing companies constitute a specific sector of services which without a very well-functioning marketing and media activities would not be able to operate and develop in the market. The article presents selected aspects connected with the management of marketing and media activities, with particular emphasis on formalisation of marketing activities in outsourcing companies. The analysis presented below focuses on the efficiency of the implemented formalisation of marketing and media activities in outsourcing companies in relation to their competitiveness, with special recognition of contemporary marketing approach.</abstract>

Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

<abstract xmlns="http://www.w3.org/1999/xhtml">Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.</abstract>

Necromarketing in the Media and Marketing Communications

<abstract xmlns="http://www.w3.org/1999/xhtml">The article provides an overview of the developments in Poland after the collapse of communism in 1989 from the point of view of foreign language teaching, including a swift reorientation and transition from a public school system with Russian as the main foreign language, to a diversified language teaching market focused on teaching English and other languages. A particular stress is placed on a relatively new phenomenon, being an increased demand and new opportunities for teaching Polish as a foreign language to be further promoted as a result of anticipated amendments to legal regulations governing the status and certification of the Polish language.</abstract>

Institute of Political Studies of the Polish Academy of Sciences.

University of Information Technology and Management in Rzeszow, Poland.

Polish as a Foreign Language: New Context, Regulations and Prospects

<abstract xmlns="http://www.w3.org/1999/xhtml">The history of pirate, illegal television stations in Poland is presented here against the broader background of systemic transformations (both political and legal). According to the author of the article, it was an inevitable phenomenon, closely linked to the creation of the foundations of a democratic, lawful state with free-market economy. They were a factor which enforced acceleration of political change, legislative works and affected the change of the programming offer. Although pirate television stations were a short-lived phenomenon, they had huge impact on the later development of electronic media in Poland.</abstract>

Pirate Television Stations in the Years 1990-1994

AHEAD OF PRINT

Volume 8 (2022): Issue 1 (January 2022)

Volume 7 (2021): Issue 1 (January 2021)

Volume 6 (2020): Issue 1 (June 2020)

Volume 5 (2019): Issue 2 (December 2019)

Volume 5 (2019): Issue 1 (June 2019)

Volume 4 (2018): Issue s1 (December 2018) Special Issue

Volume 4 (2018): Issue 2 (December 2018)

Volume 4 (2018): Issue 1 (June 2018)

Volume 3 (2017): Issue 2 (December 2017)

Volume 3 (2017): Issue 1 (August 2017)

Volume 2 (2016): Issue 2 (December 2016)

Volume 2 (2016): Issue 1 (July 2016)

Volume 1 (2015): Issue 2 (October 2015)

Volume 1 (2015): Issue 1 (June 2015)

Social Communication

 “Social Communication” is a scientific online blind peer reviewed journal, published by the University of Information Technology and Management in Rzeszow, since March 2012. Topics of publications: Communication and Media, New Media, Cultural Studies, Social Sciences, Public Relations, Visual and Marketing Communication.   Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 