Uneingeschränkter Zugang

Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm


Zitieren

1. Bagad, V. S. (2008). Management science. Pune, Indie: Technical Publications Pune.Search in Google Scholar

2. Bahr, N. J. (2014). System safety engineering and risk assessment: A practical approach. (2nd ed.). Boca Raton, FL: CRC Press.Search in Google Scholar

3. Battista, C. & Massimiliano, M. S. (2013). The logistic maturity model: Application to a fashion company. International Journal of Engineering Business Management, 5, 1–11.10.5772/56838Search in Google Scholar

4. Broderick, A., Garry, T., & Beasley, M. (2010). The need for adaptive processes of benchmarking in small business-to-business services. The Journal of Business & Industrial Marketing, 25 (5), 324–337.10.1108/08858621011058098Search in Google Scholar

5. Carcary, M. (2013). IT risk management: A Capability Maturity Model perspective. Electronic Journal of Information Systems Evaluation, 16 (1), 3–13.Search in Google Scholar

6. Chaudhary, M. & Chopra, A. (2016). CMMi for Development: Implementation Guide. New York, NY: Apress Publishing.10.1007/978-1-4842-2529-5Search in Google Scholar

7. Colley, R. H. (1984). Defining advertising goals for measured results. New York, NY: Association of National Advertisers.Search in Google Scholar

8. Corsi, P. & Neau, E. (2015). Innovation Capability Maturity Model. Hoboken, NJ: Wiley.10.1002/9781119144335Search in Google Scholar

9. Crawford, J. K. (2014). Project management maturity model. (3rd ed.). Boca Raton, FL: CRC Press.10.1201/b17643Search in Google Scholar

10. Cukier, D., & Kon, F. (2018). A maturity model for software startup ecosystems. Journal of Innovation and Entrepreneurship, 7 (14), 23.10.1186/s13731-018-0091-6Search in Google Scholar

11. Curtis, B., Hefley, W., & Miller, S. (2010). People CMM: A framework for human capital management. (2nd). Boston, MA: Pearson.Search in Google Scholar

12. Daughtrey, T. (2002). Fundamental concepts for the software quality engineer. Milwaukee, WI: ASQ Press.Search in Google Scholar

13. Demir, C. & Kocabas, I. (2010). Project Management Maturity Model (PMMM) in educational organizations. Procedia Social and Behavioral Sciences, 9, 1641–1645.10.1016/j.sbspro.2010.12.379Search in Google Scholar

14. Doss, D. (2014). The capability maturity model as a criminal justice process improvement paradigm. Pretoria, Republika Południowej Afryki: University of South Africa.Search in Google Scholar

15. Doss, D. (2004). An investigation of adapting the software capability maturity model architecture and framework within traditional industrial environments. Prescott, AZ: Northcentral University.Search in Google Scholar

16. Doss, D. A., Chen, C., & Holland, L. (2008). A proposed variation of the Capability Maturity Model framework among financial management settings. Proceedings of the Academy of Accounting and Financial Studies, 13(1), 15.Search in Google Scholar

17. Doss, D., Goza, R., Tesiero, R., Gokaraju, B., & McElreath, D. (2017). The Capability Maturity Model as an industrial process improvement model. Manufacturing Science and Technology, 4(2), 17–24.10.13189/mst.2017.040201Search in Google Scholar

18. Doss, D., Tesiero, R., Gokaraju, B., McElreath, D., & Goza, R. (2017). Proposed derivation of the Integrated Capability Maturity Model as an environmental maturity model. Energy and Environmental Engineering, 5(3), 67–73.10.13189/eee.2017.050302Search in Google Scholar

19. Drake, D., Sutterfield, J. S., & Ngassam, C. (2008). The revolution of six-sigma: An analysis of its theory and application. Academy of Information and Management Sciences Journal, 11(1), 29–44.Search in Google Scholar

20. Du, W. (2012). Informatics and management science IV. London, UK: Springer.10.1007/978-1-4471-4793-0Search in Google Scholar

21. Duarte, D. & Martins, P. V. (2013) A maturity model for higher education institutions. Journal of Spatial and Organizational Dynamics, 1(1), 25–45.Search in Google Scholar

22. Esterhuizen, D., Schutte, C., & Du Toit, A. (2012). A knowledge management framework to grow innovation capability maturity. South African Journal of Information Management, 14(1), 1–10.10.4102/sajim.v14i1.495Search in Google Scholar

23. Fisher, D. M. (2004). The Business Process Maturity Model: A practical approach for identifying opportunities for optimization. BP Trends, 9, 1–7.Search in Google Scholar

24. Foster, P. & Hoult, S. (2013). The safety journey: Using a Safety Maturity Model for safety planning and assurance in the UK coal mining industry. Minerals, 3, 59–72.10.3390/min3010059Search in Google Scholar

25. Friedrich, R. (2017). The virtual team maturity model: Performance improvement of virtual teams. Wiesbaden, Niemcy: Springer.10.1007/978-3-658-19771-1Search in Google Scholar

26. Ghosh, B. C., & Ling, M. T. (1994). Total Quality Management in services: The case of Singapore’s advertising industry. The TQM Magazine, 6(4), 34.10.1108/09544789410062786Search in Google Scholar

27. Hopkinson, M. (2017). The project risk maturity model: Measuring and improving risk management capability. Aldershot, UK: Gower Publishing.10.4324/9781315237572Search in Google Scholar

28. Kennett, R. S. & Baker, E. (2010). Process improvement and CMMi for systems and software. Boca Raton, FL: CRC Press.10.1201/9781420060515Search in Google Scholar

29. Kwak, Y. H. & Ibbs, W. (2002). Project Management Process Maturity (PM) 2 Model. Journal of Management in Engineering, 7, 150–155.10.1061/(ASCE)0742-597X(2002)18:3(150)Search in Google Scholar

30. Kyoo-Sung, N. & Park, S. (2013). Measures for e-learning policy effectiveness improvement through analysis of maturity of Korean policy application. Journal of Digital Convergence, 11(12), 11–19.10.14400/JDPM.2013.11.12.11Search in Google Scholar

31. Lavidge, R. J. & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing, 25, 59–62.10.1177/002224296102500611Search in Google Scholar

32. Lockamy, A. & McCormack, K. (2004). The development of a supply chain management process maturity model using the concepts of business process orientation. Supply Chain Management: An International Journal, 9(4), 272–278.10.1108/13598540410550019Search in Google Scholar

33. Moriarity, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., & Spence-Stone, R. (2012). Advertising: Principles and practice. (3rd ed.). Melbourne, Australia: Pearson Australia.Search in Google Scholar

34. Mutafelija, B. & Stromberg, H. (2009). Process improvement with CMMi v1.2 and ISO standards. Boca Raton, FL: CRC Press.10.1201/9781420052848Search in Google Scholar

35. Paulk, M. (2009). A history of the capability maturity model. Retrieved from https://pdfs.semanticscholar.org/6fb0/c324e08698a9e364693151605a74982b487a.pdfSearch in Google Scholar

36. Pickett, T. (2016). The Capability Maturity Model as an advertising process maturity paradigm. Livingston, AL: University of West Alabama.Search in Google Scholar

37. Shah, M. & Yeoh, W. (2018). Applying business intelligence initiatives in healthcare and organizational settings. Hershey, PA: IGI Global.Search in Google Scholar

38. Slaughter, S., Harter, D., & Krishnan, M. S. (1998). Evaluating the cost of software quality. Communications of the ACM, 41(8), 67–73.10.1145/280324.280335Search in Google Scholar

39. Stewart, D. W. & Gugel, C. T. (2016). Accountable marketing: Linking marketing actions to financial performance. New York, NY: Routledge.10.4324/9781315639703Search in Google Scholar

40. Teng, J. T. C., Grover, V., & Fiedler, K. D. (1994). Business process reengineering: Charting a strategic path for the information age. California Management Review, 36 (3), 9.10.2307/41165753Search in Google Scholar

41. Vacca, J. R. (2013). Computer and information security handbook. Waltham, MA: Morgan Kaufman.Search in Google Scholar

42. Vaughn, R. (1980). How advertising works: A planning model. Journal of Advertising Research, 20(5), 27–33.Search in Google Scholar

43. Wademan, M. R., Spuches, C. M., & Doughty, P. L. (2008). The People Capability Maturity Model. Performance Improvement Quarterly, 20(1), 97–123.10.1111/j.1937-8327.2007.tb00434.xSearch in Google Scholar