“Vision”1 |
“To be the undisputed global wind leaderSince Vestas was established in 1979, we have been solely committed to harvesting the potential wind holds for our planet’s energy supply, which has made us the market leader within wind with more than 71 GW installed to date. We intend to continue down the path of 100% dedication to wind, and in order to fulfil our vision we want to have the strongest brand in the industry, have best in class margins, be the market leader measured by volume and bring wind on par with coal and gas.” |
“Mission”2 |
“We deliver best-in-class wind energy solutions and set the pace in our industry to the benefit of our customers and our planet. Our mission statement captures our business and our commitment to our customers’ objectives and the well-being of our planet. It highlights the quality of our wind energy solutions and how we set the pace in the industry through leadership and faster operations than our competitors.” |
“Values”3 |
“AccountabilityAcknowledge your responsibility and remain accountable for everything you do – including when you make a mistake. CollaborationCollaborate across all functions to share knowledge and reduce complexity.SimplicityDon’t overcomplicate your tasks but apply simplicity and grasp opportunities without ever jeopardising safety or quality.” |
“Corporate Strategy”4 |
“Vestas’ new corporate strategy ‘Profitable Growth for Vestas’ builds on the solid foundation of the successfully completed two-year turnaround and outlines the strategic objectives and initiatives for the mid-term (3–5 years) which will take Vestas steps closer to the realization of the vision. The turnaround has created a strong foundation for future growth, enabling Vestas to control the things we can control and to react flexibly to those we can’t.” |