Über diesen Artikel
Online veröffentlicht: 28. Feb. 2017
Seitenbereich: 277 - 290
DOI: https://doi.org/10.1515/nor-2017-0286
© by Magne Haug
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Magne Haug
Associate Professor in the Department of Marketing, Norwegian School of Management BI, Oslo, Norway