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Social Representations Theory


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This article argues that the theory of social representations can give valuable contributions to media research. It offers a new theory-based approach for studying how the media and citizens socially represent societal and political issues colouring our age, or some specific time period. Two fundamental communicative mechanisms – anchoring and objectification – are posited by the theory. These mechanisms, with a set of subcategories, are presented and it is shown how they can be used as conceptual analytical tools in empirical analysis. Concrete examples are given from a study on climate change and the media.

eISSN:
2001-5119
Sprache:
Englisch
Zeitrahmen der Veröffentlichung:
2 Hefte pro Jahr
Fachgebiete der Zeitschrift:
Sozialwissenschaften, Kommunikationswissenschaften, Massenkommunikation, Kommunikation in Politik und Öffentlichkeit