<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&amp;D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature.</p></abstract>

This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature.

Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs

Faculty of Management, University of Warsaw,

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming...

Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs

Online veröffentlicht: 18. Apr. 2017

Seitenbereich: 84 - 98

DOI: https://doi.org/10.1515/ijme-2017-0006

Schlüsselwörter
micro-multinational, SME, entry mode, Europe, international R&D alliance

© 2017 Aleksandra Wąsowska, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs

Online veröffentlicht: 18. Apr. 2017

Seitenbereich: 84 - 98

DOI: https://doi.org/10.1515/ijme-2017-0006

Schlüsselwörtermicro-multinational, SME, entry mode, Europe, international R&D alliance

© 2017 Aleksandra Wąsowska, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Schlüsselwörter
micro-multinational, SME, entry mode, Europe, international R&D alliance