<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The results of this study indicate that perceived ease of use has no effect on consumer purchasing decisions. While the factors of perceived usefulness and trust are factors that significantly influence consumers’ decisions to shop online. The results of this study are used as a reference for entrepreneurs who conduct online marketing to increase their attention to trust and usability factors because this is what concerns consumers in their purchasing decisions, especially fashion products.</p></abstract>

This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The results of this study indicate that perceived ease of use has no effect on consumer purchasing decisions. While the factors of perceived usefulness and trust are factors that significantly influence consumers’ decisions to shop online. The results of this study are used as a reference for entrepreneurs who conduct online marketing to increase their attention to trust and usability factors because this is what concerns consumers in their purchasing decisions, especially fashion products.

Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Management Dynamics in the Knowledge Economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online...

Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Published Online: Feb 20, 2020

Page range: 133 - 146

Received: Apr 19, 2019

Accepted: May 22, 2019

DOI: https://doi.org/10.25019/mdke/7.2.01

Keywords
purchasing decisions, attitudes, perceptions of usefulness, perceived ease of use, trustworthy, SEM PLS

© 2019 Dede Suleman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Published Online: Feb 20, 2020

Page range: 133 - 146

Received: Apr 19, 2019

Accepted: May 22, 2019

DOI: https://doi.org/10.25019/mdke/7.2.01

Keywordspurchasing decisions, attitudes, perceptions of usefulness, perceived ease of use, trustworthy, SEM PLS

© 2019 Dede Suleman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
purchasing decisions, attitudes, perceptions of usefulness, perceived ease of use, trustworthy, SEM PLS