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Foundations of Management
Volume 3 (2011): Issue 2 (January 2011)
Open Access
Loyalty Programs Effectiveness
Katarzyna Szczepańska
Katarzyna Szczepańska
and
Patryk Gawron
Patryk Gawron
| Mar 20, 2012
Foundations of Management
Volume 3 (2011): Issue 2 (January 2011)
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Published Online:
Mar 20, 2012
Page range:
89 - 102
DOI:
https://doi.org/10.2478/v10238-012-0044-5
Keywords
loyalty program
,
customer loyalty
,
factors for the effectiveness of loyalty program
This content is open access.
Katarzyna Szczepańska
Faculty of Management, Warsaw University of Technology, Warsaw, Poland
Patryk Gawron
Faculty of Management, Warsaw University of Technology, Warsaw, Poland