Open Access

Legal Prevention of Ambush Marketing – Case Study of UEFA Euro 2012


Cite

AIPPI (2009). The Protection of Major Sports Events and associated commercial activities through Trademarks and other IPR. Retrieved 10.04, 2012, from http://www.aippi.ch/system/files/GR210switzerland.pdfSearch in Google Scholar

Burton, N., & Chadwick, S. (2008). Ambush Marketing in Sport: An Assessment of Implications and Management Strategies. Coventry University: CIBS.Search in Google Scholar

Burton, N., & Chadwick, S. (2009). A typology of ambush marketing: the methods and strategies of ambushing in sport. Coventry: CIBS.Search in Google Scholar

Crow, D., & Hoek, J. (2003). Ambush marketing: a critical review and some practical advice. Marketing Bulletin, 14(1), 1-14.Search in Google Scholar

Depo, B., & Fijałkowski, M. (2008). Analiza prawa własności intelektualnej w świetle zobowiązań podjętych przez Polskę w związku z organizacją przez Polskę i Ukrainę mistrzostw Europy w piłce nożnej w 2012 roku - stan na 15 grudnia 2008 r. Opinia prawna z 15.12.2008 r. sporządzona na zlecenie Ministerstwa Gospodarki RP /Legal analysis of intelectual property in view of guarantees undertaken by Poland in relation to organisation of EURO 2012 by Poland and Ukraine - as of 15th Dec/. Warszawa: Baker & McKenzie.Search in Google Scholar

Farrelly, F., Quester, P., & Greyser, S.A. (2005). Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. Journal of Advertising Research, 45(3), 339-348.10.1017/S0021849905050348Search in Google Scholar

Kelbrick, R. (2008). The W***D C*P of 2*1*: FIFA's intellectual property rights in South Africa. Journal of Intellectual Property Law & Practice, 3(5), 327-333.10.1093/jiplp/jpn033Search in Google Scholar

European Commission. (2007). The EU and Sport: Background And Context, Commission staff working document, Accompanying document to the White Paper On Sport. Brussels: SEC (2007) 935.Search in Google Scholar

Mazur, M. (2011). Mistrzostwa Europy w Piłce Nożnej UEFA EURO 2012 /The 2012 UEFA European Football Championship in Poland/. Retrieved 18.04.2012, from http://ambushmarketing.pl/baza_wiedzy/mistrzostwa-europy-wpilce-noznej-uefa-euro-2012/Search in Google Scholar

Meenaghan, T. (1994). Ambush marketing - immoral or imaginative practice? Journal of Advertising Research, 34(5), 77-88.Search in Google Scholar

Mikołajczyk, A. (2009). Ambush marketing na międzynarodowych imprezach sportowych /Ambush marketing at major sport events/. Studia Gdańskie, VI, 244-258.Search in Google Scholar

Owen, D. (2003). Ambush Marketing and Protected Events. De Rebus, 20(Nov), 20-23.Search in Google Scholar

Pinkalski, Z. (2011). Ambush marketing charakterystyka i ocena prawna zjawiska w perspektywie Euro 2012 /Ambush marketing - characteristics and legal analysis in the perspective of Euro 2012. Przegląd Prawa Handlowego, 1, 46-52.Search in Google Scholar

PL.2012. (2009). Komitet Ochrony Praw podsumował rok 2009 /Committee for Protection of Rights summarizes 2009/. Retrieved 16.10, 2010, from https://www.2012.org.pl/pl/aktualnosci/pozostale/14331-komitet-ochronyu-prawpodsumowa-rok-2009.htmlSearch in Google Scholar

PL.2012. (2010). Znaki towarowe zastrzeżone w związku z UEFA EURO 2012TM /Trade marks protected in relation to UEFA EURO 2012/ [Retrieved 14.04, 2012, from http://www.2012.org.pl/pl/component/content/article/1931.htmlSearch in Google Scholar

Schwarz, E.C. (2009). The evolution of global anti-ambush marketing laws. Paper presented at the 7th annual conference of the Sport Marketing Association, Cleveland, Ohio.Search in Google Scholar

Schwarz, E.C., Hall, S.A., & Shibi, S. (2010). Sport Facility Operations Management: A Global Perspective. Oxford, UK: Butterworth-Heinemann.Search in Google Scholar

Townley, S., Harrington, D., & Couchman, N. (1998). The legal and practical prevention of ambush marketing in sports. Psychology & Marketing, 15(4), 333-348.10.1002/(SICI)1520-6793(199807)15:4<333::AID-MAR4>3.0.CO;2-9Search in Google Scholar

Valloni, L.W., & Pachmann, T. (2011). Sports Law in Switzerland. Alphen: Kluwer Law International.Search in Google Scholar

Zahorski, T. (2009). Symbolika UEFA EURO 2012TM - kiedy i dla kogo? /Use of UEFA EURO 2012TM symbols - when and for whom?/ Paper presented at the DMS. from http://dms.msport.gov.pl/app/document/file/1255/UEFA_EURO2012_szansa_dla_Polski_i_rozwoju_turystyk_Zahorski_PL_2012_10_12_2009.pdf?field=file1Search in Google Scholar

eISSN:
1899-4849
ISSN:
2081-2221
Language:
English