<abstract xml:lang="en" xmlns="http://www.w3.org/1999/xhtml"><p>A growing number of destinations are utilizing sport events as a strategic tool for revitalizing and re-qualifying themselves. The aim of this paper is to explore the value of sport events in enhancing the "quality" (in terms of image, tourist attractiveness, quality of life, etc.) of a tourist destination. This assessment is based on a case study analysis regarding the effects of sport initiatives adopted by a number of cities and countries in Italy, Europe and worldwide. The findings suggest that sport events can have different implications for host destinations: from fostering an economic and social urban "regeneration", to putting a city on a worldwide tourist map, or even changing the unequal participation of a country in the global economy.</p></abstract>

A growing number of destinations are utilizing sport events as a strategic tool for revitalizing and re-qualifying themselves. The aim of this paper is to explore the value of sport events in enhancing the "quality" (in terms of image, tourist attractiveness, quality of life, etc.) of a tourist destination. This assessment is based on a case study analysis regarding the effects of sport initiatives adopted by a number of cities and countries in Italy, Europe and worldwide. The findings suggest that sport events can have different implications for host destinations: from fostering an economic and social urban "regeneration", to putting a city on a worldwide tourist map, or even changing the unequal participation of a country in the global economy.

Do Major Sports Events Enhance Tourism Destinations?

Physical Culture and Sport. Studies and Research

{"article-title":"Do Major Sports Events Enhance Tourism Destinations?"}

A growing number of destinations are utilizing sport events as a strategic tool for revitalizing and re-qualifying themselves. The aim of this paper is to...

Do Major Sports Events Enhance Tourism Destinations?

Published Online: Jan 13, 2010

Page range: 44 - 63

DOI: https://doi.org/10.2478/v10141-009-0031-z

Keywords
major sport events, tourism destinations, sport marketing, qualitative local development, urban renewal, socio-cultural regeneration

This content is open access.

Do Major Sports Events Enhance Tourism Destinations?

Published Online: Jan 13, 2010

Page range: 44 - 63

DOI: https://doi.org/10.2478/v10141-009-0031-z

Keywordsmajor sport events, tourism destinations, sport marketing, qualitative local development, urban renewal, socio-cultural regeneration

This content is open access.

Keywords
major sport events, tourism destinations, sport marketing, qualitative local development, urban renewal, socio-cultural regeneration