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Organizacija
Volume 45 (2012): Issue 1 (January 2012)
Open Access
Intercultural Differences in the Purchase and Information Behaviour of Young Consumers
Beno Klemenčič
Beno Klemenčič
,
Gabrijel Devetak
Gabrijel Devetak
and
Darko Števančec
Darko Števančec
| Feb 07, 2012
Organizacija
Volume 45 (2012): Issue 1 (January 2012)
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Published Online:
Feb 07, 2012
Page range:
14 - 23
DOI:
https://doi.org/10.2478/v10051-012-0002-8
Keywords
consumer behaviour
,
clothing
,
marketing strategies
,
intercultural differences
This content is open access.