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Folia Oeconomica Stetinensia
Volume 7 (2008): Issue 1 (January 2008)
Open Access
Application of Factor Analysis in Behavioral Segmentation on the Base of Semiometric Scale
Magdalena Mojsiewicz
Magdalena Mojsiewicz
,
Barbara Batóg
Barbara Batóg
and
Katarzyna Wawrzyniak
Katarzyna Wawrzyniak
| Sep 23, 2009
Folia Oeconomica Stetinensia
Volume 7 (2008): Issue 1 (January 2008)
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Published Online:
Sep 23, 2009
Page range:
23 - 32
DOI:
https://doi.org/10.2478/v10031-008-0012-0
Keywords
behavioral segmentation
,
semiometric scale
,
factor analysis
This content is open access.
Magdalena Mojsiewicz
Department of Insurances and Capital Markets, Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101 Szczecin
Barbara Batóg
Department of Econometrics and Statistics, Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101 Szczecin
Katarzyna Wawrzyniak
Department of Application of Mathematics in Economics, Faculty of Economics, Westpomeranian Technological University, Janickiego 31, 71-101 Szczecin