<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The interaction between consumers and companies has been changed because of the development and implementation of artificial intelligence. On one hand, the implementation of artificial intelligence systems increases the efficiency and rapidity of certain processes, by making the life of consumers and companies easier. On the other hand, their implementation brings certain challenges because of the changes it involves, including the acceptance of artificial intelligence systems by the consumers, the ability to learn how to operate the robots as well as the protection of the information gathered by these systems. In this paper, we aim to measure the acceptance of consumers regarding different forms of artificial intelligence systems. By applying a discriminant analysis, we measure the preference of consumers towards human versus robot interaction as well as between different types of robots with different forms and degrees of anthropomorphic characteristics. The results show that consumers prefer human interaction to the interaction with robots, especially in cases where they are not familiar with the robot interaction. Besides, they prefer the communication to classic robots in comparison to human holograms and they have a certain curiosity towards humanoid robots in opposition to classic robots.</p></abstract>

The interaction between consumers and companies has been changed because of the development and implementation of artificial intelligence. On one hand, the implementation of artificial intelligence systems increases the efficiency and rapidity of certain processes, by making the life of consumers and companies easier. On the other hand, their implementation brings certain challenges because of the changes it involves, including the acceptance of artificial intelligence systems by the consumers, the ability to learn how to operate the robots as well as the protection of the information gathered by these systems. In this paper, we aim to measure the acceptance of consumers regarding different forms of artificial intelligence systems. By applying a discriminant analysis, we measure the preference of consumers towards human versus robot interaction as well as between different types of robots with different forms and degrees of anthropomorphic characteristics. The results show that consumers prefer human interaction to the interaction with robots, especially in cases where they are not familiar with the robot interaction. Besides, they prefer the communication to classic robots in comparison to human holograms and they have a certain curiosity towards humanoid robots in opposition to classic robots.

Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The interaction between consumers and companies has been changed because of the development and implementation of artificial intelligence. On one hand, the...

Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis

Published Online: Jun 15, 2020

Page range: 1 - 12

Received: Mar 01, 2020

Accepted: May 01, 2020

DOI: https://doi.org/10.2478/sues-2020-0008

Keywords
robots, consumer perception, artificial intelligence, innovation

© 2020 Corina Pelău et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis

Published Online: Jun 15, 2020

Page range: 1 - 12

Received: Mar 01, 2020

Accepted: May 01, 2020

DOI: https://doi.org/10.2478/sues-2020-0008

Keywordsrobots, consumer perception, artificial intelligence, innovation

© 2020 Corina Pelău et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
robots, consumer perception, artificial intelligence, innovation