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Studia Universitatis Babes-Bolyai Oeconomica
Volume 65 (2020): Issue 2 (August 2020)
Open Access
Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands
Thomas Dobbelstein
Thomas Dobbelstein
,
Roger B. Mason
Roger B. Mason
and
Andrew Kamwendo
Andrew Kamwendo
| Sep 02, 2020
Studia Universitatis Babes-Bolyai Oeconomica
Volume 65 (2020): Issue 2 (August 2020)
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Published Online:
Sep 02, 2020
Page range:
65 - 89
DOI:
https://doi.org/10.2478/subboec-2020-0010
Keywords
emerging country
,
developed country
,
entrepreneurship
,
belief
,
commitment
,
image
© 2020 Thomas Dobbelstein et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Thomas Dobbelstein
Duale Hochschule Baden Wurttemberg Durban University of Technology,
Roger B. Mason
Durban University of Technology,
South Africa
Andrew Kamwendo
Durban University of Technology,
South Africa