<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The tide of the 2008 economic crisis strengthened social and political movements that ask about the current form of the capitalist system and the practices of large corporations. For the latter, this means a significant reputational challenge. In facing it, companies are improving their corporate social responsibility (CSR), corporate citizenship (CC) and public relations (PR) policies, and deploying new forms of strategic management and communication. One of them is the trend of management and social communication of companies’ social impact, bringing together the CSR, CC, PR and humanistic management approaches.</p></abstract>

The tide of the 2008 economic crisis strengthened social and political movements that ask about the current form of the capitalist system and the practices of large corporations. For the latter, this means a significant reputational challenge. In facing it, companies are improving their corporate social responsibility (CSR), corporate citizenship (CC) and public relations (PR) policies, and deploying new forms of strategic management and communication. One of them is the trend of management and social communication of companies’ social impact, bringing together the CSR, CC, PR and humanistic management approaches.

Communicating Social Impact as a New Trend in Corporate Reputation Management in the Light of Contemporary Political and Social Challenges

Master’s degrees in political science and psychology

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The tide of the 2008 economic crisis strengthened social and political movements that ask about the current form of the capitalist system and the practices of...

Communicating Social Impact as a New Trend in Corporate Reputation Management in the Light of Contemporary Political and Social Challenges

Published Online: Jun 20, 2020

Page range: 61 - 72

DOI: https://doi.org/10.2478/sc-2020-0007

Keywords
CSR, social responsibility of business, CC, corporate citizen, social impact, management

© 2020 Konrad Ciesiołkiewicz, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Communicating Social Impact as a New Trend in Corporate Reputation Management in the Light of Contemporary Political and Social Challenges

Published Online: Jun 20, 2020

Page range: 61 - 72

DOI: https://doi.org/10.2478/sc-2020-0007

KeywordsCSR, social responsibility of business, CC, corporate citizen, social impact, management

© 2020 Konrad Ciesiołkiewicz, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
CSR, social responsibility of business, CC, corporate citizen, social impact, management