<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.</p></abstract>

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

Features of Effective Crisis Communication Based on Public Relations Profession Research.

Head of the Department of Social Communication and Public Relations, Faculty of Journalism

Information and Book Studies at the University of Warsaw

The John Paul II Catholic University of Lublin

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper...

Features of Effective Crisis Communication Based on Public Relations Profession Research.

Published Online: May 16, 2019

Page range: 128 - 135

DOI: https://doi.org/10.2478/sc-2018-0033

Keywords
crisis communication, oppressive industries, anti-crisis immune system of enterprises, public relations, market research

© 2018 Dariusz Tworzydło et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Features of Effective Crisis Communication Based on Public Relations Profession Research.

Published Online: May 16, 2019

Page range: 128 - 135

DOI: https://doi.org/10.2478/sc-2018-0033

Keywordscrisis communication, oppressive industries, anti-crisis immune system of enterprises, public relations, market research

© 2018 Dariusz Tworzydło et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
crisis communication, oppressive industries, anti-crisis immune system of enterprises, public relations, market research